Get in Touch
Let’s craft a solution exclusive to your firm
Top Personal Injury Law Firms in Newfoundland and Labrador - January 2026
The personal injury legal market in Newfoundland and Labrador shows a highly localized competitive landscape as of October 2024. O'Dea Earle Injury Lawyers dominates with the #1 ranking for "Injury Lawyer" and relies heavily on direct traffic (49%), suggesting strong brand recognition and client referrals within the province. MacGillivray Injury and Insurance Law, an Atlantic Canada-wide firm with 109 staff, captures both #1 rankings for "Accident Lawyer" and "Car Accident Lawyer" while maintaining a more balanced traffic mix including 30% paid search—indicating aggressive growth strategies across the region.
Local St. John's firms like Rogers Rogers Moyse (11 staff, 30+ years experience) and Roebothan McKay Marshall (35 staff, $500M+ recovered) compete effectively despite minimal web traffic, suggesting these established practices rely on traditional referral networks rather than digital channels. Notably, Roebothan McKay Marshall stands out with 42% paid search traffic—the highest in the dataset—signaling a major digital advertising investment. The market shows zero paid search spend from most competitors, creating opportunities for firms willing to invest in online visibility while organic search remains the dominant acquisition channel at 40-60% across most practices.
Ranking Methodology: We rank 12 personal injury law firms in Newfoundland and Labrador using Google search positions for key injury lawyer terms (80% weight) and SimilarWeb traffic data (20% weight), with top 10 rankings receiving exponentially higher scores. The data was last updated on December 13, 2025.
MacGillivray Injury and Insurance Law
10K-25K monthly visits
About
MacGillivray Law is an Atlantic Canadian personal-injury boutique with 115+ lawyers and staff operating for 30+ years. The firm exclusively handles injury and disability claims, advancing all case costs and charging only when clients win. Peer-voted among Canada’s Best Law Firms and Top-5 Atlantic Personal Injury Boutiques, it has recovered hundreds of millions for clients across Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- 30+ years exclusively in injury law with 115+ dedicated professionals
- No fees until settlement; firm fronts all medical & expert costs
- Peer-recognized: The Globe & Mail’s Best Law Firms + Canadian Lawyer Top-5 Atlantic PI Boutique
- Free consultations in person, by phone, Zoom or at your home anywhere in Atlantic Canada
- Track record of multi-million-dollar settlements in motor-vehicle, LTD, CPP-D and wrongful-death claims
Ranking on Google
- #2 Accident Lawyer
- #2 Car Accident Lawyer
- #2 Injury Lawyer
- #3 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 28%
-
Paid Search 30%
-
Others 9%
Roebothan McKay Marshall
Under 1K monthly visits
About
Roebothan McKay Marshall has been Newfoundland and Labrador’s most experienced personal injury law firm for more than 40 years. The firm’s dedicated team guides injured clients through every step of the legal process, offering free consultations and a no-settlement, no-fee guarantee while protecting clients’ rights and securing fair compensation.
Tagline: Newfoundland & Labrador’s Largest and Most Experienced Personal Injury Law Firm
Pitch on the Website
- 350+ years of combined legal experience
- $500 million+ awarded in client settlements
- Contingency-based fees—clients pay nothing unless the case wins
- Free consultations available anytime, anywhere
- Largest and most experienced personal injury practice in the province
Ranking on Google
- #1 Accident Lawyer
- #1 Car Accident Lawyer
- #2 Personal Injury Lawyer
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 28%
-
Paid Search 42%
-
Others 14%
Rogers Rogers Moyse Lawyers
Under 1K monthly visits
About
For more than 30 years Rogers Rogers Moyse has served Newfoundland and Labrador, putting clients first in every file. The firm handles personal-injury, long-term-disability, criminal-defence, family, real-estate, wills & estates, civil-litigation and wrongful-dismissal matters from its St. John’s office, offering contingency-fee personal-injury work and clear, responsive counsel across all practice areas.
Tagline: We Stand for You
Pitch on the Website
- 30+ years of trusted Newfoundland advocacy
- Contingency-fee personal-injury representation—no win, no fee
- Multi-service firm: injury, disability, criminal, family, real estate, wills, litigation
- Client-first promise: open communication & continuous improvement
- Local knowledge, courthouse experience, insurer relationships
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Injury Lawyer
- #3 Car Accident Lawyer
- #3 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 35%
-
Paid Search 0%
-
Others 19%
NOVA Injury Law
1K-5K monthly visits
About
NOVA Injury Law is a leading Doctor-Lawyer personal injury and long-term disability law firm operating across Atlantic Canada. Since 2016 the firm has combined in-house medical expertise with veteran legal know-how, winning substantial damages and earning 850+ five-star reviews while letting clients focus on recovery rather than paperwork.
Tagline: Personal Injury and Long Term Disability Lawyers Across Atlantic Canada
Pitch on the Website
- Doctor-Lawyer Law Firm™ pairs MD insight with proven litigation skill
- Free case evaluations and no fees until compensation is won
- Award winning team with 850+ five-star client reviews
- Full-service local offices in NS & NL plus coverage throughout Atlantic Canada
- In-house medical consultant maximizes medical support and settlements
Ranking on Google
- #4 Accident Lawyer
- #4 Injury Lawyer
- #5 Personal Injury Lawyer
- #5 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 23%
-
Paid Search 8%
-
Others 13%
Wagners Personal Injury Lawyers
5K-10K monthly visits
About
Wagners Personal Injury Lawyers, based in Halifax, Nova Scotia, has nearly 80 years of combined legal experience advocating for victims of motor-vehicle collisions, medical malpractice, slips and falls, sexual assault, long-term disability denials and class actions. The multilingual team represents clients throughout Atlantic Canada and beyond, litigating forcefully in court or negotiating settlements while operating on a no-win, no-fee basis. Compassionate, trial-tested and client-focused, the firm strives to restore lives disrupted by serious injury.
Tagline: Your Personal Injury Lawyers
Pitch on the Website
- No fees unless compensation is recovered
- Nearly 80 years of combined trial and negotiation experience
- Multilingual services in French, Spanish and English
- Recognized among Best Lawyers in Canada with six team members listed
- Free initial consultation with travel-to-you availability across Atlantic Canada
Ranking on Google
- #6 Personal Injury Lawyer
- #6 Car Accident Lawyer
- #6 Accident Lawyer
- #6 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 34%
-
Paid Search 0%
-
Others 13%
Diamond and Diamond Lawyers
25K-50K monthly visits
About
Diamond and Diamond Lawyers is one of Canada’s largest personal-injury law firms, proudly serving clients for more than 40 years. With 50+ lawyers across Ontario, Alberta and British Columbia, the firm has secured millions in settlements through car-accident, slip-and-fall, disability and catastrophic-injury claims. Renowned for compassionate, client-first service, they offer free consultations, work strictly on contingency and give clients their personal cell numbers for round-the-clock access.
Tagline: Largest Injury Law Firm – Over $150 Million Recovered for Clients in 2024
Pitch on the Website
- 50+ lawyers across 20+ cities in ON, AB & BC
- $150 million+ recovered for clients in 2024
- No fees unless money is recovered
- Free consultations and home / hospital visits
- 1,000+ five-star Google reviews
Ranking on Google
- #5 Accident Lawyer
- #5 Injury Lawyer
- #9 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 48%
-
Direct 25%
-
Paid Search 20%
-
Others 7%
Gittens, de Beer & Associates
1K-5K monthly visits
About
Gittens, de Beer & Associates is a full-service law firm based in St. John’s, Newfoundland, offering comprehensive legal services across family, personal injury, criminal, real estate, employment, immigration, administrative, business, taxation, and wills & estates law. The firm prides itself on providing accessible legal advice through free initial phone consultations and a cost-conscious fee structure. Clients receive respectful, compassionate, and professional representation from a team of seasoned lawyers dedicated to navigating complex legal issues with clarity and unwavering advocacy.
Tagline: Experienced Lawyers in St. John’s, Newfoundland
Pitch on the Website
- Free initial phone consultation
- Cost-conscious fee structure
- Full-service firm covering 11+ practice areas
- Empathetic, client-first approach
- Locally trusted Newfoundland team
Ranking on Google
- #4 Personal Injury Lawyer
- #4 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 66%
-
Direct 21%
-
Paid Search 0%
-
Others 13%
Auger Hollingsworth Personal Injury Lawyers
1K-5K monthly visits
About
Auger Hollingsworth is an Ottawa-based personal injury law firm that has represented injured clients across Ontario since 2004. Led by experienced lawyers Richard Auger and Brenda Hollingsworth, the team has recovered over $170 million in compensation for more than 2,000 clients. The firm handles serious motor-vehicle, slip-and-fall, long-term disability and wrongful-death claims on a contingency-fee basis, offers free home and hospital visits, and provides bilingual services to maximize client recovery.
Tagline: You are the Priority. Getting you Full and Fair Compensation is the Goal.
Pitch on the Website
- 2,000+ cases won and $170M+ recovered for clients
- No fees unless you win – contingency fee guarantee
- Free home, hospital & virtual consultations within 3 minutes
- Established trial lawyers – not afraid to sue insurance companies
- Bilingual team serves all of Ontario with 7 local offices
Ranking on Google
- #7 Accident Lawyer
- #7 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 49%
-
Direct 35%
-
Paid Search 0%
-
Others 16%
Gluckstein Lawyers
10K-25K monthly visits
About
Gluckstein Lawyers is a top-10 Canadian personal injury firm that has exclusively fought for injured Ontarians since 1962. The award-winning team of caring litigators handles birth trauma, medical malpractice, motor-vehicle, disability, sexual-abuse, class-action and other catastrophic claims from offices in Toronto, Ottawa, Niagara, Barrie and surrounding communities, delivering full-circle client support and maximum compensation.
Tagline: Your fearless advocates. Trusted expertise in personal injury law since 1962.
Pitch on the Website
- Personal injury only – 60+ years of laser-focused expertise
- Recognized as one of Canada’s Best Law Firms 2026 and Canadian Lawyer Top-10 PI firm
- Seven Best Lawyers®-listed litigators consistently named among Canada’s leading counsel
- Full-circle care model: lifelong support from day one long after settlement
- No fees until we win; free, no-obligation case review province-wide
Ranking on Google
- #7 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 32%
-
Paid Search 2%
-
Others 10%
Lerners LLP
5K-10K monthly visits
About
Since 1929, Lerners LLP has provided Ontario residents with top-tier personal injury representation. As one of Ontario’s largest firms, Lerners operates from offices in London, Toronto and Waterloo Region, upholding the belief that everyone deserves the best representation possible. Their experienced team applies decades of specialized expertise to guide clients through brain injuries, disability claims, vehicle accidents and wrongful death matters, always prioritising listening, understanding and securing optimal outcomes for individuals and families.
Tagline: Your Injury. Our Fight.
Pitch on the Website
- Ontario Top 10 Regional Law Firm since 1929
- One of Ontario's largest personal injury firms
- Specialized offices in London, Toronto and Waterloo Region
- 24/7 client-centred care from hospital discharge to home transition
- Contingency-fee based representation—no win, no fee
Ranking on Google
- #7 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 30%
-
Paid Search 0%
-
Others 14%
MedLégal
1K-5K monthly visits
About
MedLégal est un cabinet d’avocats montréalais spécialisé en droit de la santé. L’équipe combine expérience, passion et rigueur pour représenter les victimes d’erreurs médicales et les usagers du réseau de la santé partout au Québec. Elle agit avec détermination afin d’obtenir compensation, d’imposer l’imputabilité et de prévenir les récidives, tout en offrant une approche humaine, empathique et accessible aux personnes vulnérables.
Tagline: Avocats en droit de la santé
Pitch on the Website
- Spécialistes exclusifs en droit de la santé et responsabilité médicale
- Représentation axée sur l’écoute, la compassion et l’accessibilité
- Consultations ponctuelles gratuites sur le fonctionnement du réseau de la santé
- formation et conférences données aux usagers et professionnels
- Engagement communautaire pour faire connaître et faire respecter les droits des patients
Ranking on Google
- #8 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 54%
-
Direct 31%
-
Paid Search 0%
-
Others 15%
Grover Law Firm
1K-5K monthly visits
About
Grover Law Firm is a dedicated personal injury law firm that has successfully represented thousands of injured Albertans for over 20 years. The team humanizes every case by focusing on the real-life impact injuries have on victims and their families, ensuring insurers fully understand the life-altering consequences of each accident.
Tagline: Alberta Personal Injury Lawyers – The Game-Changing Law Firm
Pitch on the Website
- No fees until you collect
- 24/7 availability with free case reviews
- Over $1 million recovered for multiple clients
- Home, hospital, evening & Saturday appointments available
- Multilingual team serving clients across Alberta, B.C. & more
Ranking on Google
- #9 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 32%
-
Paid Search 0%
-
Others 15%
Channel distribution
Law Firm
Rank in Provinces
MacGillivray Injury and Insurance Law
Roebothan McKay Marshall
Rogers Rogers Moyse Lawyers
NOVA Injury Law
Wagners Personal Injury Lawyers
Diamond and Diamond Lawyers
Gittens, de Beer & Associates
Auger Hollingsworth Personal Injury Lawyers
Gluckstein Lawyers
Lerners LLP
MedLégal
Grover Law Firm
Frequently Asked Questions
How are these personal injury law firms ranked?
Our rankings use a data-driven approach combining Google search visibility (80% weight) for key personal injury terms and normalized website traffic metrics (20% weight). Rankings are updated daily using automated tracking systems.
How much do personal injury lawyers charge in Newfoundland and Labrador?
Most personal injury lawyers work on a contingency fee basis - you don't pay unless they win. Fees typically range from 20-40% of your settlement, depending on case complexity. All fee arrangements must be in writing. Many firms offer free initial consultations.
Should I choose a law firm based solely on these rankings?
No. While our rankings reflect online visibility and traffic, choosing a lawyer requires considering multiple factors: experience with your injury type, communication style, location convenience, language capabilities, and comfort level. Use these rankings as one tool in your research.
What types of cases do personal injury lawyers handle?
Personal injury lawyers in Newfoundland and Labrador typically handle: car accidents, slip and falls, medical malpractice, product liability, workplace injuries, pedestrian/cycling accidents, catastrophic injuries, and wrongful death claims.