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Top Personal Injury Law Firms in Newfoundland and Labrador - December 2025
The personal injury legal market in Newfoundland and Labrador shows a highly localized competitive landscape as of October 2024. O'Dea Earle Injury Lawyers dominates with the #1 ranking for "Injury Lawyer" and relies heavily on direct traffic (49%), suggesting strong brand recognition and client referrals within the province. MacGillivray Injury and Insurance Law, an Atlantic Canada-wide firm with 109 staff, captures both #1 rankings for "Accident Lawyer" and "Car Accident Lawyer" while maintaining a more balanced traffic mix including 30% paid search—indicating aggressive growth strategies across the region.
Local St. John's firms like Rogers Rogers Moyse (11 staff, 30+ years experience) and Roebothan McKay Marshall (35 staff, $500M+ recovered) compete effectively despite minimal web traffic, suggesting these established practices rely on traditional referral networks rather than digital channels. Notably, Roebothan McKay Marshall stands out with 42% paid search traffic—the highest in the dataset—signaling a major digital advertising investment. The market shows zero paid search spend from most competitors, creating opportunities for firms willing to invest in online visibility while organic search remains the dominant acquisition channel at 40-60% across most practices.
Ranking Methodology: We rank 14 personal injury law firms in Newfoundland and Labrador using Google search positions for key injury lawyer terms (80% weight) and SimilarWeb traffic data (20% weight), with top 10 rankings receiving exponentially higher scores. The data was last updated on December 3, 2025.
MacGillivray Injury and Insurance Law
10K-25K monthly visits
About
MacGillivray Law is an Atlantic Canadian personal-injury boutique with 115+ lawyers and staff operating for 30+ years. The firm exclusively handles injury and disability claims, advancing all case costs and charging only when clients win. Peer-voted among Canada’s Best Law Firms and Top-5 Atlantic Personal Injury Boutiques, it has recovered hundreds of millions for clients across Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- 30+ years exclusively in injury law with 115+ dedicated professionals
- No fees until settlement; firm fronts all medical & expert costs
- Peer-recognized: The Globe & Mail’s Best Law Firms + Canadian Lawyer Top-5 Atlantic PI Boutique
- Free consultations in person, by phone, Zoom or at your home anywhere in Atlantic Canada
- Track record of multi-million-dollar settlements in motor-vehicle, LTD, CPP-D and wrongful-death claims
Ranking on Google
- #1 Accident Lawyer
- #1 Car Accident Lawyer
- #3 Personal Injury Lawyer
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 28%
-
Paid Search 30%
-
Others 9%
Roebothan McKay Marshall
Under 1K monthly visits
About
Roebothan McKay Marshall has been Newfoundland and Labrador’s most experienced personal injury law firm for more than 40 years. The firm’s dedicated team guides injured clients through every step of the legal process, offering free consultations and a no-settlement, no-fee guarantee while protecting clients’ rights and securing fair compensation.
Tagline: Newfoundland & Labrador’s Largest and Most Experienced Personal Injury Law Firm
Pitch on the Website
- 350+ years of combined legal experience
- $500 million+ awarded in client settlements
- Contingency-based fees—clients pay nothing unless the case wins
- Free consultations available anytime, anywhere
- Largest and most experienced personal injury practice in the province
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Injury Lawyer
- #2 Car Accident Lawyer
- #2 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 28%
-
Paid Search 42%
-
Others 14%
NOVA Injury Law
1K-5K monthly visits
About
NOVA Injury Law is a leading Doctor-Lawyer personal injury and long-term disability law firm operating across Atlantic Canada. Since 2016 the firm has combined in-house medical expertise with veteran legal know-how, winning substantial damages and earning 850+ five-star reviews while letting clients focus on recovery rather than paperwork.
Tagline: Personal Injury and Long Term Disability Lawyers Across Atlantic Canada
Pitch on the Website
- Doctor-Lawyer Law Firm™ pairs MD insight with proven litigation skill
- Free case evaluations and no fees until compensation is won
- Award winning team with 850+ five-star client reviews
- Full-service local offices in NS & NL plus coverage throughout Atlantic Canada
- In-house medical consultant maximizes medical support and settlements
Ranking on Google
- #4 Accident Lawyer
- #4 Car Accident Lawyer
- #4 Injury Lawyer
- #5 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 23%
-
Paid Search 8%
-
Others 13%
Rogers Rogers Moyse Lawyers
Under 1K monthly visits
About
For more than 30 years Rogers Rogers Moyse has served Newfoundland and Labrador, putting clients first in every file. The firm handles personal-injury, long-term-disability, criminal-defence, family, real-estate, wills & estates, civil-litigation and wrongful-dismissal matters from its St. John’s office, offering contingency-fee personal-injury work and clear, responsive counsel across all practice areas.
Tagline: We Stand for You
Pitch on the Website
- 30+ years of trusted Newfoundland advocacy
- Contingency-fee personal-injury representation—no win, no fee
- Multi-service firm: injury, disability, criminal, family, real estate, wills, litigation
- Client-first promise: open communication & continuous improvement
- Local knowledge, courthouse experience, insurer relationships
Ranking on Google
- #2 Personal Injury Lawyer
- #2 Injury Lawyer
- #3 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 35%
-
Paid Search 0%
-
Others 19%
Poole Althouse
Under 1K monthly visits
About
Poole Althouse has been serving Western Newfoundland and Labrador for more than 65 years. Its seasoned team of five partners, three associates and twelve support staff provides practical, down-to-earth legal advice in a friendly, client-first atmosphere from offices in Corner Brook and Happy Valley–Goose Bay. The full-service firm offers free preliminary personal-injury consultations and routinely appears in court or meets clients virtually to deliver timely, effective results for individuals, families and businesses across the region.
Tagline: Barristers and Solicitors
Pitch on the Website
- 65+ years of trusted service across Western Newfoundland & Labrador
- Free preliminary telephone consultation for personal-injury matters
- Full-service firm covering injury, family, real estate, estates, litigation, corporate, employment and criminal law
- Convenient Corner Brook & Happy Valley-Goose Bay offices + virtual appointments
- Client-focused approach—lawyers listen first, then craft practical, results-driven strategies
Ranking on Google
- #4 Personal Injury Lawyer
- #5 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 43%
-
Direct 36%
-
Paid Search 0%
-
Others 21%
Lerners LLP
5K-10K monthly visits
About
Since 1929, Lerners LLP has provided Ontario residents with top-tier personal injury representation. As one of Ontario’s largest firms, Lerners operates from offices in London, Toronto and Waterloo Region, upholding the belief that everyone deserves the best representation possible. Their experienced team applies decades of specialized expertise to guide clients through brain injuries, disability claims, vehicle accidents and wrongful death matters, always prioritising listening, understanding and securing optimal outcomes for individuals and families.
Tagline: Your Injury. Our Fight.
Pitch on the Website
- Ontario Top 10 Regional Law Firm since 1929
- One of Ontario's largest personal injury firms
- Specialized offices in London, Toronto and Waterloo Region
- 24/7 client-centred care from hospital discharge to home transition
- Contingency-fee based representation—no win, no fee
Ranking on Google
- #6 Injury Lawyer
- #7 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 30%
-
Paid Search 0%
-
Others 14%
Mike Murphy Law Group
Under 1K monthly visits
About
Mike Murphy Law Group is a leading Atlantic Canadian personal-injury firm with offices in Moncton and Halifax. Its award-winning team of lawyers and paralegals has spent more than 30 years helping thousands of injured clients recover fair compensation after car, motorcycle, ATV, snowmobile, boat, pedestrian, bicycle and trip-and-fall accidents, as well as in sexual-abuse, dog-bite, fire-loss, long-term-disability and fatal-injury claims. Every case is taken on a no-win, no-fee basis and supported by cutting-edge technology that lets clients start claims in minutes from home or hospital.
Tagline: We Fight Near You
Pitch on the Website
- Proven record: over 30 years and thousands of successful Atlantic Canadian claims
- Offices in Moncton & Halifax for fast, local service across New Brunswick, Nova Scotia & PEI
- True no-win, no-fee guarantee plus rapid e-sign intake and 24/7 client portal
- Multi-award-winning team led by KC Michael B. Murphy and supported by modern legal tech
- Handles the full range of injury claims—from car crashes to complex LTD, abuse and fatal cases
Ranking on Google
- #5 Car Accident Lawyer
- #7 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 6%
-
Direct 81%
-
Paid Search 1%
-
Others 12%
Orr, Cabot, Crosbie, Oley Law
Under 1K monthly visits
About
Orr, Cabot, Crosbie, Oley Law is a modern boutique firm in St. John’s, Newfoundland and Labrador. The team delivers practical, innovative and collaborative legal solutions across family, civil, estate, criminal and personal-injury matters while guaranteeing prompt, personalized attention to every client.
Tagline: With you. For You.
Pitch on the Website
- Collaborative, client-first approach with direct partner access
- Courtroom-ready advocates experienced in high-stakes litigation
- Comprehensive services from family breakdown to injury claims
- Prompt, reliable communication—house calls included
- Strategic solutions tailored to Newfoundland & Labrador realities
Ranking on Google
- #8 Accident Lawyer
- #9 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 62%
-
Direct 25%
-
Paid Search 0%
-
Others 13%
Best Law Firms
25K-50K monthly visits
About
Best Law Firms® is the definitive, data-driven guide that ranks the top legal practices across the United States and an expanding roster of international jurisdictions. Published annually by BL Rankings, LLC, the platform combines rigorous client and peer feedback with independent research to spotlight firms that demonstrate consistent excellence. From solo specialists to global powerhouses, Best Law Firms® equips corporate counsel and individuals with trusted benchmarks, strategic insights and curated marketing opportunities, reinforcing its position as an indispensable resource for informed legal decision making.
Tagline: Research with confidence.
Pitch on the Website
- Objective, proprietary ranking system based on 1.8 million+ client and lawyer evaluations
- Nationwide and city-specific tiers spotlighting top 5% of practices in 200+ specialties
- Turnkey marketing suites—logo licensing, collateral, digital promotion and PR guidance
- In-depth thought-leadership content amplifying ranked firms’ authority and brand reach
- Seamless integration with Best Lawyers® ecosystem, multiplying referral opportunities
Ranking on Google
- #8 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 43%
-
Direct 37%
-
Paid Search 0%
-
Others 20%
O'Dea Earle Injury Lawyers
10K-25K monthly visits
About
O'Dea Earle Injury Lawyers is a St. John’s-based law firm focused on accident and personal-injury claims. With decades of collective experience, the team of Newfoundlanders combines deep local knowledge of the province’s courts and insurers with an aggressive, client-first approach. The firm operates on a no-fee-until-you-collect model, offering free consultations and 24-hour responses. From car crashes to denied benefits, they guide injured clients through every step while shouldering the litigation burden so families can concentrate on recovery.
Tagline: Determined Representation with a Local Approach.
Pitch on the Website
- No legal fees until money is recovered
- Decades of courtroom and insurance experience
- Dedicated Newfoundland & Labrador team
- 24-hour lawyer callback guarantee
- Free, confidential initial consultations
Ranking on Google
- #5 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 38%
-
Direct 49%
-
Paid Search 0%
-
Others 13%
Gittens, de Beer & Associates
1K-5K monthly visits
About
Gittens, de Beer & Associates is a full-service law firm based in St. John’s, Newfoundland, offering comprehensive legal services across family, personal injury, criminal, real estate, employment, immigration, administrative, business, taxation, and wills & estates law. The firm prides itself on providing accessible legal advice through free initial phone consultations and a cost-conscious fee structure. Clients receive respectful, compassionate, and professional representation from a team of seasoned lawyers dedicated to navigating complex legal issues with clarity and unwavering advocacy.
Tagline: Experienced Lawyers in St. John’s, Newfoundland
Pitch on the Website
- Free initial phone consultation
- Cost-conscious fee structure
- Full-service firm covering 11+ practice areas
- Empathetic, client-first approach
- Locally trusted Newfoundland team
Ranking on Google
- #3 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 66%
-
Direct 21%
-
Paid Search 0%
-
Others 13%
Wagners Personal Injury Lawyers
5K-10K monthly visits
About
Wagners Personal Injury Lawyers, based in Halifax, Nova Scotia, has nearly 80 years of combined legal experience advocating for victims of motor-vehicle collisions, medical malpractice, slips and falls, sexual assault, long-term disability denials and class actions. The multilingual team represents clients throughout Atlantic Canada and beyond, litigating forcefully in court or negotiating settlements while operating on a no-win, no-fee basis. Compassionate, trial-tested and client-focused, the firm strives to restore lives disrupted by serious injury.
Tagline: Your Personal Injury Lawyers
Pitch on the Website
- No fees unless compensation is recovered
- Nearly 80 years of combined trial and negotiation experience
- Multilingual services in French, Spanish and English
- Recognized among Best Lawyers in Canada with six team members listed
- Free initial consultation with travel-to-you availability across Atlantic Canada
Ranking on Google
- #6 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 34%
-
Paid Search 0%
-
Others 13%
Gluckstein Lawyers
10K-25K monthly visits
About
Gluckstein Lawyers is a top-10 Canadian personal injury firm that has exclusively fought for injured Ontarians since 1962. The award-winning team of caring litigators handles birth trauma, medical malpractice, motor-vehicle, disability, sexual-abuse, class-action and other catastrophic claims from offices in Toronto, Ottawa, Niagara, Barrie and surrounding communities, delivering full-circle client support and maximum compensation.
Tagline: Your fearless advocates. Trusted expertise in personal injury law since 1962.
Pitch on the Website
- Personal injury only – 60+ years of laser-focused expertise
- Recognized as one of Canada’s Best Law Firms 2026 and Canadian Lawyer Top-10 PI firm
- Seven Best Lawyers®-listed litigators consistently named among Canada’s leading counsel
- Full-circle care model: lifelong support from day one long after settlement
- No fees until we win; free, no-obligation case review province-wide
Ranking on Google
- #10 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 32%
-
Paid Search 2%
-
Others 10%
Harris Law
Under 1K monthly visits
About
Harris Law is a Kitchener, Ontario-based personal injury firm that has fought for injured victims across Ontario for over 50 combined years. Led by Gord Harris, the team handles everything from car and motorcycle accidents to brain, spinal and fatal injuries, guiding clients through insurers, benefits and court so they can focus on recovery. Their record of courtroom success and compassionate counsel has earned thousands of clients the compensation they need to rebuild their lives.
Tagline: Your Source for Uncompromising Advocacy and Compassionate, Caring Advice
Pitch on the Website
- 50+ years of combined personal-injury litigation experience across Ontario
- Relentless courtroom advocacy paired with compassionate, one-on-one client care
- Proven track record maximizing compensation for brain, spinal and complex catastrophic injuries
- Free consultations—no fees unless money is recovered for you
- Local Kitchener office with province-wide reach and cross-border injury capability
Ranking on Google
- #9 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 44%
-
Direct 44%
-
Paid Search 0%
-
Others 12%
Channel distribution
Law Firm
Rank in Provinces
MacGillivray Injury and Insurance Law
Roebothan McKay Marshall
NOVA Injury Law
Rogers Rogers Moyse Lawyers
Poole Althouse
Lerners LLP
Mike Murphy Law Group
Orr, Cabot, Crosbie, Oley Law
Best Law Firms
O'Dea Earle Injury Lawyers
Gittens, de Beer & Associates
Wagners Personal Injury Lawyers
Gluckstein Lawyers
Harris Law
Frequently Asked Questions
How are these personal injury law firms ranked?
Our rankings use a data-driven approach combining Google search visibility (80% weight) for key personal injury terms and normalized website traffic metrics (20% weight). Rankings are updated daily using automated tracking systems.
How much do personal injury lawyers charge in Newfoundland and Labrador?
Most personal injury lawyers work on a contingency fee basis - you don't pay unless they win. Fees typically range from 20-40% of your settlement, depending on case complexity. All fee arrangements must be in writing. Many firms offer free initial consultations.
Should I choose a law firm based solely on these rankings?
No. While our rankings reflect online visibility and traffic, choosing a lawyer requires considering multiple factors: experience with your injury type, communication style, location convenience, language capabilities, and comfort level. Use these rankings as one tool in your research.
What types of cases do personal injury lawyers handle?
Personal injury lawyers in Newfoundland and Labrador typically handle: car accidents, slip and falls, medical malpractice, product liability, workplace injuries, pedestrian/cycling accidents, catastrophic injuries, and wrongful death claims.