Get in Touch
Let’s craft a solution exclusive to your firm
Top Personal Injury Law Firms in Newfoundland and Labrador - October 2025
The personal injury legal market in Newfoundland and Labrador shows a highly localized competitive landscape as of October 2024. O'Dea Earle Injury Lawyers dominates with the #1 ranking for "Injury Lawyer" and relies heavily on direct traffic (49%), suggesting strong brand recognition and client referrals within the province. MacGillivray Injury and Insurance Law, an Atlantic Canada-wide firm with 109 staff, captures both #1 rankings for "Accident Lawyer" and "Car Accident Lawyer" while maintaining a more balanced traffic mix including 30% paid search—indicating aggressive growth strategies across the region.
Local St. John's firms like Rogers Rogers Moyse (11 staff, 30+ years experience) and Roebothan McKay Marshall (35 staff, $500M+ recovered) compete effectively despite minimal web traffic, suggesting these established practices rely on traditional referral networks rather than digital channels. Notably, Roebothan McKay Marshall stands out with 42% paid search traffic—the highest in the dataset—signaling a major digital advertising investment. The market shows zero paid search spend from most competitors, creating opportunities for firms willing to invest in online visibility while organic search remains the dominant acquisition channel at 40-60% across most practices.
Ranking Methodology: We rank 20 personal injury law firms in Newfoundland and Labrador using Google search positions for key injury lawyer terms (80% weight) and SimilarWeb traffic data (20% weight), with top 10 rankings receiving exponentially higher scores. The data was last updated on October 19, 2025.
MacGillivray Law
10K-25K monthly visits
About
MacGillivray Law is Atlantic Canada’s leading personal-injury boutique, exclusively representing people injured in accidents or denied disability benefits across Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. With a 115-plus-member team and 30-plus years of focused experience, the firm advances claims quickly, covers all upfront costs, and only collects when clients win. Peer-voted among Canada’s Best Law Firms and Canadian Lawyer’s Top 5 Personal Injury Boutiques, they have recovered multi-million-dollar settlements and provide free consultations in person, virtually or at clients’ homes.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- Award-winning boutique—Best Law Firms & Top 5 Personal Injury Boutique (Canadian Lawyer peer votes)
- Over 30 years of 100% personal-injury focus across Atlantic Canada
- 115+ lawyers & legal professionals collaborating on every file
- No fees until settlement; firm fronts all medical, engineering & expert costs
- Record results: $3.65 M, $1.8 M, $1.5 M+ settlements and 4.9/5 client rating
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Car Accident Lawyer
- #1 Accident Lawyer
- #2 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 28%
-
Paid Search 30%
-
Others 9%
Rogers Rogers Moyse Lawyers
Under 1K monthly visits
About
Rogers Rogers Moyse is a full-service Newfoundland law firm that has fought for injured and accused clients for more than 30 years. The team of experienced litigators handles motor-vehicle, slip-and-fall and medical-negligence injuries, long-term-denied disability claims, criminal defence, real-estate closings, family disputes, wills & estates, civil litigation and wrongful dismissals. Operating on a 25 % contingency fee for injury matters and offering flexible payment structures elsewhere, the firm prides itself on clear communication, prompt action and results that allow people to rebuild their lives.
Tagline: We Stand for You
Pitch on the Website
- 30+ years’ precedent-setting personal-injury success across Newfoundland and Labrador
- Contingency-fee injury representation—clients pay no legal fees unless money is recovered
- Multi-discipline team means one trusted firm for injury, criminal, real-estate, family and estate matters
- Direct partner involvement from day one; calls and e-mails returned within one business day
- Free, no-obligation consultations and evening or weekend appointments when injuries make travel difficult
Ranking on Google
- #2 Personal Injury Lawyer
- #3 Accident Lawyer
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 35%
-
Paid Search 0%
-
Others 19%
NOVA Injury Law
1K-5K monthly visits
About
NOVA Injury Law is a doctor-lawyer personal injury and long-term disability firm serving Atlantic Canada. Since 2016 the team has secured millions in settlements, earned 850+ five-star reviews, and offers free case evaluations with replies within minutes.
Tagline: Injury & Long Term Disability Lawyers Across Atlantic Canada
Pitch on the Website
- In-house doctor on staff for medically-informed claims
- Free case evaluation with no legal fees until settlement
- 850+ five-star client reviews and proven track record
- Minutes-fast response time from dedicated team
- Full-service personal injury & LTD coverage across Atlantic Canada
Ranking on Google
- #4 Personal Injury Lawyer
- #4 Accident Lawyer
- #4 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 23%
-
Paid Search 8%
-
Others 13%
Wagners Personal Injury Lawyers
5K-10K monthly visits
About
Wagners is a Halifax-based, award-winning personal injury firm with nearly 80 years of combined trial experience. The multilingual team represents Atlantic Canadians—and clients nationwide—in catastrophic motor-vehicle, medical-malpractice, sexual-assault, long-term-disability and class-action claims, charging no fees unless compensation is recovered.
Tagline: Experience. Resolve. Results.
Pitch on the Website
- No fees unless we win; free initial consultation and travel to clients across Atlantic Canada
- Six lawyers ranked in Best Lawyers®; nearly 80 years of combined complex-trial and class-action experience
- In-house fluency in French & Spanish; responsive, compassionate, client-first service from first call to final cheque
- Proven courtroom strength—willing to go to trial yet skilled at maximizing pre-trial settlements
- Full-service representation: car, motorcycle & bicycle crashes, slips/falls, medical error, LTD denials, assaults, fatalities and national class actions
Ranking on Google
- #4 Car Accident Lawyer
- #5 Injury Lawyer
- #6 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 34%
-
Paid Search 0%
-
Others 13%
Diamond and Diamond Lawyers
25K-50K monthly visits
About
Diamond & Diamond is one of Canada’s largest personal-injury law firms, with 50+ lawyers across Ontario, Alberta and BC. For 40 years the firm has helped thousands of clients recover over $150 million in 2024 alone, handling car accidents, slip-and-fall, LTD, brain and birth injuries on a no-win/no-fee basis.
Tagline: We’ve Got You Covered.
Pitch on the Website
- Canada’s largest injury firm by head-count
- $150 M+ recovered for clients in 2024
- 50+ lawyers across ON, AB & BC
- Free consultations & no fees until you win
- In-home / hospital visits anywhere
Ranking on Google
- #2 Car Accident Lawyer
- #8 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 48%
-
Direct 25%
-
Paid Search 20%
-
Others 7%
Roebothan McKay Marshall
Under 1K monthly visits
About
Roebothan McKay Marshall is Newfoundland & Labrador’s largest and most experienced personal-injury law firm, serving clients for over 40 years. The contingency-based team has recovered more than half a billion dollars in settlements, guiding accident victims through every step of their claims at no upfront cost. From car, motorcycle and ATV crashes to slip-and-fall and long-term disability cases, the firm protects clients’ rights while they focus on recovery.
Tagline: NL's Top Personal Injury Lawyers – It Costs Nothing to Talk
Pitch on the Website
- Newfoundland & Labrador’s largest personal-injury firm with 350+ years of combined lawyer experience
- No fee unless money is recovered—free consultations anytime, anywhere
- More than $500 million won in settlements for injured clients
- Dedicated solely to personal-injury law: car, motorcycle, slip-and-fall, pedestrian, boating, ATV, snowmobile and disability claims
- 40-year track record of local advocacy—trusted by generations of Newfoundland & Labrador families
Ranking on Google
- #2 Accident Lawyer
- #7 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 28%
-
Paid Search 42%
-
Others 14%
Lerners LLP Personal Injury Lawyers
5K-10K monthly visits
About
Since 1929, Lerners LLP has stood by the belief that everyone deserves the best representation possible. With offices in London, Toronto and Waterloo Region, Lerners is one of Ontario’s largest law firms, offering compassionate guidance matched with proven advocacy to help clients navigate the stress, uncertainty and legal challenges of personal injury claims.
Tagline: Your Injury. Our Fight.
Pitch on the Website
- 90+ years of trusted Ontario advocacy
- Top-10 ranking in Canadian Lawyer Magazine
- Contingency-fee representation—no win, no fee
- Multidisciplinary teams for brain injuries, disability & wrongful death
- 24/7 crisis response & rehabilitation coordination
Ranking on Google
- #6 Injury Lawyer
- #7 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 30%
-
Paid Search 0%
-
Others 14%
O'Dea Earle Injury Lawyers
10K-25K monthly visits
About
O'Dea Earle Injury Lawyers is a St. John’s-based personal injury law firm with deep roots across Newfoundland and Labrador. Their experienced team focuses on accident and injury law, delivering determined advocacy rooted in local knowledge. They handle everything from motor-vehicle claims to complex litigation, always prioritizing clear communication, compassionate service and results that restore clients’ lives. Consultations are free and clients pay no legal fees until a settlement is secured.
Tagline: Determined Representation with a Local Approach
Pitch on the Website
- No legal fees until money is collected on injury files
- Free, confidential consultations within 24 hours
- Decades of focused accident & injury litigation experience
- Local Newfoundlanders who understand provincial courts and insurers
- Aggressive negotiation and trial-ready approach to maximize settlements
Ranking on Google
- #1 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 38%
-
Direct 49%
-
Paid Search 0%
-
Others 13%
Gluckstein Personal Injury Lawyers
10K-25K monthly visits
About
Gluckstein Personal Injury Lawyers has been a leading Canadian personal injury law firm since 1962. With nearly 60 years of experience, the firm provides fearless advocacy and genuine client care, helping clients across Ontario obtain the compensation they deserve for life-altering injuries.
Tagline: Trusted expertise in personal injury law since 1962.
Pitch on the Website
- Over 60 years of personal injury expertise
- Top 10 Canadian personal injury law firm
- Award-winning team with seven 'Best Lawyers in Canada' recognized litigators
- Full-circle care support throughout recovery journey
- No legal fees until your claim is settled
Ranking on Google
- #3 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 32%
-
Paid Search 2%
-
Others 10%
Gittens, de Beer & Associates
1K-5K monthly visits
About
Gittens, de Beer & Associates is a full-service St. John’s law firm offering experienced counsel across family, personal-injury, criminal, real-estate, employment and other fields. Clients receive respectful, compassionate, professional service from first phone call to final resolution, with free initial consultations and cost-conscious fee structures that keep quality legal help accessible.
Tagline: Experienced Lawyers in St. John’s, Newfoundland
Pitch on the Website
- Free initial telephone consultation anytime
- Cost-minimizing fee structure
- Seasoned, empathetic team that explains every step
- Fierce courtroom advocacy plus practical out-of-court solutions
- Full-service coverage—one firm for family, injury, criminal, real estate, immigration, business, wills, tax, employment & litigation matters
Ranking on Google
- #3 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 66%
-
Direct 21%
-
Paid Search 0%
-
Others 13%
Martin G. Schulz & Associates
1K-5K monthly visits
About
Martin G. Schulz & Associates is an award-winning Alberta law firm protecting injured victims since 1990. The Edmonton-based team combines compassionate, client-first service with tough courtroom advocacy to secure maximum compensation for motor-vehicle, aviation, brain, spinal, wrongful-death and slip-and-fall claims across Western Canada.
Tagline: We're Not Flashy, but We Get Results
Pitch on the Website
- Over 30 years' experience and 7,000+ clients served with a 99% injury-case success rate
- No legal fees until a settlement is awarded—free consultations province-wide
- In-house litigation team ready to go to trial; $100 million+ recovered for Alberta families
- Local offices in Edmonton, Calgary, Red Deer and Vancouver for face-to-face support
- Multidisciplinary lawyers covering injury, criminal, family, business, real-estate, employment & estate law
Ranking on Google
- #5 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 54%
-
Direct 31%
-
Paid Search 0%
-
Others 15%
AylwardLaw
1K-5K monthly visits
About
AylwardLaw, led by Geoff Aylward, is a St. John’s-based litigation firm that secures full compensation for clients across Newfoundland and Labrador. The firm focuses on personal-injury, medical-malpractice and denied-insurance claims, consistently winning difficult, high-value cases—including the second-highest birth-injury settlement in Atlantic Canada—without charging fees until money is recovered. AylwardLaw’s trial-ready approach convinces insurers to pay fair value, and it partners with Ontario counsel when needed at no extra cost to clients.
Tagline: Committed To Your Claim
Pitch on the Website
- No fees until you collect on injury and most other claims
- Track record of the region’s largest settlements, including record cerebral-palsy birth injury award
- Trial-ready reputation forces insurers to pay full value without prolonged litigation
- Access to top Ontario counsel for complex matters—no additional legal fees to client
- Free consultations evenings, weekends, hospital or home visits across Newfoundland & Labrador
Ranking on Google
- #5 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 44%
-
Direct 35%
-
Paid Search 0%
-
Others 21%
MedLégal
1K-5K monthly visits
About
MedLégal est un cabinet d’avocats montréalais spécialisé dans le droit de la santé. L’équipe représente les victimes d’erreurs médicales, hospitalières, dentaires et pharmaceutiques, les usagers du réseau de la santé, et les personnes aux prises avec des refus d’assurance invalidité. Elle offre des services humains, empathiques et accessibles partout au Québec.
Tagline: Avocats en droit de la santé
Pitch on the Website
- Spécialistes exclusifs du droit de la santé
- Représentation sans frais initiaux : honoraires contingents
- Approche humaine, empathique et sociale
- Services offerts à l’ensemble du Québec
- Formation et information gratuite à la communauté
Ranking on Google
- #9 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 54%
-
Direct 31%
-
Paid Search 0%
-
Others 15%
Paquette & Paquette
1K-5K monthly visits
About
Paquette & Paquette is a trusted Sudbury law firm with over 50 years of experience. Founded by Norman Paquette, the firm offers bilingual legal services in personal injury, criminal defence, real estate, wills & estates, and long-term disability litigation. Clients pay no fees in injury cases unless a settlement is reached, and the team is committed to building long-term relationships while securing fair outcomes.
Tagline: People Turn to Us for Help.
Pitch on the Website
- Over 50 years of proven experience
- No fee unless we settle injury claims
- Bilingual English/French services
- Deep bench of specialized lawyers
- Long-term client relationships across Sudbury & Val Caron
Ranking on Google
- #6 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 40%
-
Direct 39%
-
Paid Search 0%
-
Others 21%
Valent Legal
1K-5K monthly visits
About
Valent Legal is a Halifax-based personal injury law firm that provides compassionate, top-tier representation to injured clients across Nova Scotia. Its down-to-earth lawyers treat every client like family, offering clear communication, a no-fee-until-you-win guarantee, and a proven track record in car accidents, slip-and-fall, long-term disability, birth injuries, sexual abuse and class actions.
Tagline: We Help Injured People (And We Do It Well)
Pitch on the Website
- No fees until money is recovered
- Award-winning, client-first service
- Free case review and free book
- 100% satisfaction guarantee
- Extensive trial and settlement experience
Ranking on Google
- #9 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 51%
-
Direct 30%
-
Paid Search 6%
-
Others 13%
Melanson Law
Under 1K monthly visits
About
Melanson Law is a New Brunswick personal-injury firm with 30+ years of experience representing clients in car, truck, motorcycle, pedestrian and bicycle accidents, slip-and-fall incidents, medical-malpractice, wrongful death, disability denials, product liability, sexual assault and privacy-violation claims. The firm serves Fredericton, Moncton, Saint John and every corner of the province on a no-win, no-fee basis, offering free consultations and traveling to clients when needed. Its lawyers are relentless negotiators and seasoned trial advocates who have recovered tens of millions in compensation while providing clients compassionate, personalized attention every step of the way.
Tagline: We fight for the compensation our clients deserve. No fees unless and until you recover.
Pitch on the Website
- Over 30 years of personal-injury experience throughout New Brunswick
- No legal fees unless and until money is recovered for the client
- Free, no-obligation consultations—home and hospital visits available
- Proven trial record with millions recovered in settlements and verdicts
- Local offices in Fredericton, Moncton and Saint John serving all NB communities
Ranking on Google
- #7 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 94%
-
Direct 2%
-
Paid Search 0%
-
Others 4%
Mike Murphy Law Group
Under 1K monthly visits
About
Mike Murphy Law Group is a leading Atlantic Canadian personal-injury firm with offices in Moncton and Halifax. Its award-winning team of lawyers and paralegals has spent more than 30 years helping thousands of injured clients recover fair compensation after car, motorcycle, ATV, snowmobile, boat, pedestrian, bicycle and trip-and-fall accidents, as well as in sexual-abuse, dog-bite, fire-loss, long-term-disability and fatal-injury claims. Every case is taken on a no-win, no-fee basis and supported by cutting-edge technology that lets clients start claims in minutes from home or hospital.
Tagline: We Fight Near You
Pitch on the Website
- Proven record: over 30 years and thousands of successful Atlantic Canadian claims
- Offices in Moncton & Halifax for fast, local service across New Brunswick, Nova Scotia & PEI
- True no-win, no-fee guarantee plus rapid e-sign intake and 24/7 client portal
- Multi-award-winning team led by KC Michael B. Murphy and supported by modern legal tech
- Handles the full range of injury claims—from car crashes to complex LTD, abuse and fatal cases
Ranking on Google
- #7 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 6%
-
Direct 81%
-
Paid Search 1%
-
Others 12%
Morrow Morrow & Crosbie
Under 1K monthly visits
About
Morrow Morrow & Crosbie has been serving Newfoundland and Labrador since 1989, providing trusted legal counsel across accident & injury claims, real estate, wills & estates, family matters, corporate & commercial, and fishing enterprise transactions. The firm’s seasoned lawyers combine decades of litigation and transaction experience to deliver practical, client-focused solutions. Located close to commercial fishing hubs, they possess specialized insight into maritime industry issues while remaining equally adept at protecting families, businesses and property owners throughout the province.
Tagline: Experience Does Matter
Pitch on the Website
- Over 30 years of proven results in personal injury and real estate law
- Free initial in-person or virtual consultations for every client
- Deep local knowledge of Newfoundland & Labrador's unique fishing enterprise regulations
- Diverse, multi-generational legal team covering all major practice areas
- Dependable, courteous service with countless five-star client testimonials
Ranking on Google
- #8 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 45%
-
Direct 36%
-
Paid Search 0%
-
Others 19%
Schiffmann Law
Under 1K monthly visits
About
Schiffmann Law is a boutique Ontario personal injury firm that for 17 years has exclusively represented people suffering life-changing trauma. The firm deliberately keeps its caseload modest so senior lawyer Chris Schiffmann can customize every strategy, treat clients like family, and win maximum settlements for brain, spinal, orthopaedic injuries and wrongful-death matters. Free consultations are offered around the clock with no up-front fees.
Tagline: Compassion & experience when you need it most.
Pitch on the Website
- 17 years of record settlements across Ontario
- Free consultations & no fees unless a recovery is made
- Intentionally low caseload delivers individualized attention
- Ex-insurance defence background exposes insurer tactics
- 24/7 availability with home or hospital visits at no charge
Ranking on Google
- #8 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 44%
-
Direct 35%
-
Paid Search 0%
-
Others 21%
Barapp Law Maritimes Personal Injury Law Firm
Under 1K monthly visits
About
Barapp Law Maritimes, a flagship member of BARAPP Law Alliance, is the Maritimes’ top-ranked personal injury firm. Its battle-tested lawyers combine deep local roots with aggressive, global-calibre advocacy to force insurers to pay maximum compensation for car, slip-and-fall, brain, spinal, dog-bite and transit accidents. Every client receives a dedicated case manager, 24/7 access and a true “no win, no fee” promise.
Tagline: We Secure the Highest Settlement for Your Injuries
Pitch on the Website
- No win, no fee – clients pay nothing until compensation is collected
- 24 / 7 live access to an assigned, experienced case manager
- Proven record of settlements that regularly beat insurer opening offers
- Local Maritime offices plus the litigation power of a national alliance
- Free, no-obligation case review with immediate next-step plan
Ranking on Google
- #10 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 0%
-
Direct 0%
-
Paid Search 0%
-
Others 0%
Channel distribution
Law Firm
Rank in Provinces
MacGillivray Law
Rogers Rogers Moyse Lawyers
NOVA Injury Law
Wagners Personal Injury Lawyers
Diamond and Diamond Lawyers
Roebothan McKay Marshall
Lerners LLP Personal Injury Lawyers
O'Dea Earle Injury Lawyers
Gluckstein Personal Injury Lawyers
Gittens, de Beer & Associates
Martin G. Schulz & Associates
AylwardLaw
MedLégal
Paquette & Paquette
Valent Legal
Melanson Law
Mike Murphy Law Group
Morrow Morrow & Crosbie
Schiffmann Law
Barapp Law Maritimes Personal Injury Law Firm
Frequently Asked Questions
How are these personal injury law firms ranked?
Our rankings use a data-driven approach combining Google search visibility (80% weight) for key personal injury terms and normalized website traffic metrics (20% weight). Rankings are updated daily using automated tracking systems.
How much do personal injury lawyers charge in Newfoundland and Labrador?
Most personal injury lawyers work on a contingency fee basis - you don't pay unless they win. Fees typically range from 20-40% of your settlement, depending on case complexity. All fee arrangements must be in writing. Many firms offer free initial consultations.
Should I choose a law firm based solely on these rankings?
No. While our rankings reflect online visibility and traffic, choosing a lawyer requires considering multiple factors: experience with your injury type, communication style, location convenience, language capabilities, and comfort level. Use these rankings as one tool in your research.
What types of cases do personal injury lawyers handle?
Personal injury lawyers in Newfoundland and Labrador typically handle: car accidents, slip and falls, medical malpractice, product liability, workplace injuries, pedestrian/cycling accidents, catastrophic injuries, and wrongful death claims.