Top Personal Injury Law Firms in Alberta - April 2025
As of April 2025, Alberta's legal landscape is dominated by established personal injury firms with McLeod Law LLP and Kahane Law Office leading in web traffic (5K-10K and 10K-25K monthly visits respectively). Most firms maintain strong organic search visibility, with 55-60% of traffic coming from this channel, while direct traffic accounts for roughly 30%. Vogel LLP holds the highest Google ranking (#2) for "Personal Injury Lawyer," while Assiff Law claims the #2 spot for "Injury Lawyer" searches. Interestingly, only two firms—Stringam LLP and James H. Brown & Associates—invest significantly in paid search, with 30% and 21% of their traffic coming from this channel.
The competitive landscape features a mix of specialized personal injury firms and full-service practices. Most tout decades of experience, with McLeod Law's 43-year history (founded 1980) standing out among peers. While Calgary houses the majority of prominent firms, Edmonton-based Chadi & Company has successfully recovered over $200 million for injury clients. Most firms operate on contingency fee models with "no win, no fee" policies, emphasizing compassionate client service and specialized expertise in areas like catastrophic injuries, car accidents, and medical malpractice—positioning themselves as dedicated advocates for injured Albertans.
mcleod-law.com • 5K-10K monthly visits
About
McLeod Law is a full-service firm with depth of experience across practice areas, serving both personal and business needs. Customized, efficient solutions paired with strong advocacy make this firm a trusted partner for legal matters.
Tagline: Collaborators. Leaders. Advocates.
Pitch on the Website
- Depth of experience in personal and business law.
- Customized approach to individual client needs.
- Efficient, clear, and responsive processes.
- Strong commitment to keeping clients informed.
- Transparency in costs and expectations.
Ranking on Google
- #2 Personal Injury Lawyer
- #3 Injury Lawyer
- #4 Accident Lawyer
- #33 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 60%
-
Direct 31%
-
Others 9%
edwardsinjurylaw.com • Under 1K monthly visits
About
Edwards Injury Law, led by Richard Edwards, specializes in personal injury law in Calgary, Alberta. With over 30 years of experience, Richard provides compassionate, dedicated legal services for clients faced with personal injuries, car accidents, and wrongful death claims. Known for his in-depth expertise and personalized approach, Richard prioritizes clients' needs and fights to ensure they secure the maximum compensation they deserve. He is committed to guiding you through your legal journey, offering unparalleled support and representation in achieving justice for serious injuries.
Tagline: Dedicated Advocacy for Serious Personal Injuries
Pitch on the Website
- No upfront fees, pay only upon settlement.
- Over 30 years of dedicated legal experience.
- Proven track record of successful trials and mediation.
- Personalized guidance throughout your case.
- Resourceful advocacy to achieve maximum compensation.
Ranking on Google
- #3 Personal Injury Lawyer
- #5 Injury Lawyer
- #6 Car Accident Lawyer
- #22 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 55%
-
Direct 32%
-
Others 13%
litwiniuk.com • 10K-25K monthly visits
About
Litco Law, a trusted legal team in Alberta since 1976, is dedicated to balancing the power in legal matters. Handling everything from personal injury claims, employment law, disability benefits, to class action lawsuits, they pride themselves on providing caring, exceptional service to clients. With offices in Calgary, Edmonton, Lethbridge, and Red Deer, they make it easy for Albertans to access legal support. By leveraging virtual technology, they serve all corners of Alberta with efficiency and compassion, ensuring clients’ needs are met with expertise and transparency every step of the way.
Tagline: Lawyers You'll Love
Pitch on the Website
- Over 45 years of experience serving Albertans.
- Expertise in personal injury, employment law, and disability claims.
- Offices in Calgary, Edmonton, Lethbridge, and Red Deer for easy access.
- Free consultations for injury, disability, and employment matters.
- Dedicated to balancing the power and providing exceptional service.
Ranking on Google
- #1 Accident Lawyer
- #6 Personal Injury Lawyer
- #16 Injury Lawyer
- #28 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 30%
-
Paid Search 29%
-
Others 8%
jameshbrown.com • 5K-10K monthly visits
About
James H. Brown & Associates, founded in 1993, specializes in personal injury law, helping clients across Alberta navigate the complexities of injury claims. The firm's seasoned team of lawyers has a proven track record of achieving precedent-setting settlements in cases involving car accidents, spinal cord injuries, wrongful deaths, and more. Dedicated to providing compassionate advocacy and expert legal representation, they aim to secure justice and maximum compensation for clients dealing with life-altering injuries.
Tagline: Alberta's Personal Injury Lawyers
Pitch on the Website
- Over 30 years of legal experience and precedent-setting settlements.
- Specialized in personal injury cases including car accidents, brain injuries, and wrongful deaths.
- Risk-free, no-obligation consultation to assess your case.
- Dedicated team with 200+ years of combined injury law experience.
- Proven track record in securing the largest settlements in Alberta's history.
Ranking on Google
- #2 Injury Lawyer
- #7 Car Accident Lawyer
- #15 Accident Lawyer
- #34 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 36%
-
Direct 31%
-
Paid Search 21%
-
Others 12%
chadilaw.com • 5K-10K monthly visits
About
Chadi & Company is an Edmonton-based, multi-practice law firm with over three decades of experience. Specializing in personal injury, criminal defence, and family law, they have a track record of success serving clients across Alberta and Western Canada. Their award-winning team, known for their compassion and client-centered approach, has achieved impressive results, including over $200,000,000 recovered for personal injury clients. Recognized as Edmonton’s top personal injury and criminal defence law firm, Chadi & Company is dedicated to providing quality legal services tailored to individual client needs.
Tagline: Protecting Edmonton For Over Three Decades
Pitch on the Website
- Award-winning and precedent-setting legal team.
- Over three decades of experience and 190 years combined expertise.
- Specialized in personal injury, criminal defence, and family law.
- Compassionate, client-centered approach with tailored strategies.
- No up-front fees for personal injury cases – contingency fee basis.
Ranking on Google
- #3 Car Accident Lawyer
- #7 Injury Lawyer
- #14 Accident Lawyer
- #18 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 56%
-
Direct 27%
-
Others 17%
accidentinjurylawyer.com • 1K-5K monthly visits
About
Braithwaite Boyle is a trusted Alberta-based law firm specializing exclusively in accident injury law. Committed to compassionate and knowledgeable legal representation, the firm delivers personalized support to help clients navigate the complexities of their cases. With a track record of winning substantial compensation for their clients, their experienced team ensures that accident victims can focus on recovery. Founded by Ken Braithwaite, who understands personal injury firsthand, Braithwaite Boyle offers free consultations, no upfront fees, and a dedication to fighting for justice.
Tagline: Fighting For Your Future, Providing Compassion and Clarity
Pitch on the Website
- Decades of experience in accident injury claims
- Personalized, empathetic legal guidance
- Free consultations and no upfront fees
- Proven track record of winning cases
- Exclusive focus on accident injury law
Ranking on Google
- #4 Injury Lawyer
- #9 Accident Lawyer
- #18 Car Accident Lawyer
- #20 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
theaccidentlawyers.ca • Under 1K monthly visits
About
The Accident Lawyers – Personal Injury Lawyers Calgary is a highly experienced legal firm that focuses on representing personal injury cases, primarily involving motor vehicle accidents. With years of practice, they offer knowledgeable representation and assistance to clients in Calgary, Edmonton, and across Alberta. Their dedicated team ensures optimal compensation while alleviating client stress during legal processes.
Tagline: Experienced Personal Injury Lawyers Calgary, Edmonton & Across Alberta
Pitch on the Website
- Extensive experience in personal injury law
- No win, no fee policy
- Specialized in motor vehicle accident claims
- Free consultation for clients
- Personalized client-focused approach
Ranking on Google
- #3 Accident Lawyer
- #9 Injury Lawyer
- #28 Personal Injury Lawyer
- #94 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 47%
-
Direct 34%
-
Others 19%
kahanelaw.com • 10K-25K monthly visits
About
Kahane Law Office is a full-service legal firm in Calgary and Edmonton, Alberta. Known for offering accessible, friendly, and efficient legal services, Kahane Law Office began as a real estate-focused law firm and has expanded to serve a variety of practice areas. With a strong dedication to client satisfaction, their team of lawyers, paralegals, and support staff work diligently to make legal services affordable and approachable through low flat-rate pricing in many areas. They have earned numerous awards and recognitions for their outstanding and tailored client services, ensuring every client's legal needs are prioritized.
Tagline: Award-Winning Calgary Law Firm and Lawyers
Pitch on the Website
- Award-winning law firm recognized for exceptional client service.
- Affordable and accessible legal services with flat-rate pricing.
- Friendly and knowledgeable lawyers and support team.
- Comprehensive legal services across a wide range of practice areas.
- Convenient locations in Calgary and Edmonton to serve clients efficiently.
Ranking on Google
- #7 Accident Lawyer
- #9 Car Accident Lawyer
- #65 Personal Injury Lawyer
- #76 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 73%
-
Direct 23%
-
Others 4%
stringam.ca • 1K-5K monthly visits
About
Stringam LLP is a regional law firm rooted in heritage and forward-thinking innovation. Serving Alberta since 1913, Stringam provides professional and tailored full-service legal solutions across multiple practice areas. Known as one of Western Canada's leading firms, they expertly blend tradition with modern approaches, ensuring exceptional legal support for clients. Their offices, located across Alberta and Saskatchewan, are equipped with skilled teams dedicated to offering uncompromising services, whether in family law, real estate, or corporate matters. Stringam's wide reach and dedication to client success set them apart in delivering UNCOMMON Law with clarity, competence, and compassion.
Tagline: One of Western Canada's Largest Regional Law Firms
Pitch on the Website
- 100+ years of service in Alberta
- Full-service law firm with tailored solutions
- Comprehensive coverage across Alberta and Saskatchewan
- Blend of tradition and forward-thinking approach
- Skilled, professional teams known for UNCOMMON Law
Ranking on Google
- #6 Injury Lawyer
- #9 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 19%
-
Direct 35%
-
Paid Search 30%
-
Others 15%
rodinlawfirm.com • Under 1K monthly visits
About
Rodin Law Firm is a renowned leader in personal injury litigation. With over 90 years of combined experience, their expert lawyers are committed to securing maximum compensation and peace of mind for their clients. Known for award-winning representation and a dedicated focus on client service, Rodin Law Firm is a trusted advocate in achieving fair and just resolutions for personal injury cases, adeptly battling the formidable insurance industry on behalf of their clients.
Tagline: Leaders in Personal Injury Litigation
Pitch on the Website
- Award-winning representation
- Over 90 years of combined experience in personal injury law
- Client-focused approach, start to finish
- Dedicated to maximum compensation and peace of mind for clients
- Experts at battling the insurance industry for fair resolutions
Ranking on Google
- #1 Injury Lawyer
- #21 Car Accident Lawyer
- #66 Personal Injury Lawyer
- #71 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 58%
-
Direct 29%
-
Others 13%
kazlaw.ca • 1K-5K monthly visits
About
Kazlaw Personal Injury Lawyers is a British Columbia-based firm dedicated to advocating for injured individuals. Since its inception in 2007, Kazlaw has committed itself to providing the highest level of service, integrity, and excellence in personal injury law. The firm operates solely on behalf of injured parties and never represents insurance companies, ensuring focused, client-centric representation. Its dedicated team of lawyers specializes in personal injury, ICBC claims, and class actions, helping clients achieve maximum compensation. With a reputation for successful trial outcomes and personalized service, Kazlaw makes the legal process seamless and stress-free for clients facing injury-related challenges.
Tagline: Dedication to the rights of injured individuals.
Pitch on the Website
- Plaintiff-only representation: never insurance companies.
- Specialization in personal injury and ICBC claims.
- Contingency-based model: no fees unless clients win.
- Proven record of top settlements and awards.
- Dedicated team of experts for effective client advocacy.
Ranking on Google
- #7 Personal Injury Lawyer
- #16 Car Accident Lawyer
- #24 Injury Lawyer
- #99 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
groverlawfirm.com • 1K-5K monthly visits
About
Grover Law Firm is a trusted personal injury law firm with over 20 years of experience in handling cases related to car accidents, trucking collisions, motorcycle accidents, and more. The firm is committed to advocating for clients and ensuring they receive the compensation and dignity they deserve. Grover Law Firm is driven by compassion, understanding the impact of injuries on clients’ lives, and delivering outstanding results by holding insurance companies accountable through legal expertise.
Tagline: The Game-Changing Law Firm
Pitch on the Website
- Over 20 years of legal experience.
- Specialized in personal injury claims, including car, truck, and motorcycle accidents.
- Free case review and 24/7 availability.
- Multilingual representation in languages like English, French, Spanish, and more.
- Home, hospital, and virtual consultations for client convenience.
Ranking on Google
- #8 Injury Lawyer
- #29 Personal Injury Lawyer
- #31 Car Accident Lawyer
- #49 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 58%
-
Direct 29%
-
Others 13%
assifflaw.com • 1K-5K monthly visits
About
Assiff Law Office is a personal injury law firm located in Edmonton, Alberta that specializes in helping individuals injured due to the negligence of others. The firm is renowned for providing compassionate and professional representation with over 20 years of precedent-setting personal injury legal experience. They aggressively pursue all forms of compensation for their clients and are committed to ensuring justice is accessible. Assiff Law serves clients across Alberta and is recognized as one of the top-rated injury law firms in Canada, holding multiple accolades. They work with a 'no fee unless you win' guarantee.
Tagline: Experience the most convenient, award winning service, backed by our no fee unless we win guarantee.
Pitch on the Website
- No fee unless you win guarantee
- Over 20 years of precedent-setting experience
- Located in Edmonton with services across Alberta
- Highly reviewed and awarded law firm
- Handles a wide range of personal injury cases
Ranking on Google
- #8 Injury Lawyer
- #22 Personal Injury Lawyer
- #39 Car Accident Lawyer
- #48 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
mcleishorlando.com • 10K-25K monthly visits
About
Since 1999, McLeish Orlando LLP has been dedicated to providing excellent legal representation for victims of serious personal injuries and their families. Renowned for its expertise in complex and catastrophic injury cases, the firm’s team of personal injury lawyers, accident benefit specialists, and tort clerks work tirelessly to ensure clients secure the justice and compensation they deserve. By simplifying the legal process, the firm empowers clients to focus on recovery while it handles every aspect of litigation with unmatched dedication and professionalism.
Tagline: Advocating for compensation and care to secure your future.
Pitch on the Website
- Over 20 years of experience in serious personal injury cases.
- Dedicated exclusively to catastrophic and complex injury litigation.
- Proven track record with multi-million-dollar settlements.
- No upfront fees until the successful resolution of cases.
- Comprehensive support from consultation to case conclusion.
Ranking on Google
- #8 Personal Injury Lawyer
- #21 Injury Lawyer
- #77 Accident Lawyer
- #85 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 47%
-
Direct 35%
-
Paid Search 7%
-
Others 10%
warnetthallen.com • 5K-10K monthly visits
About
Warnett Hallen LLP is a trusted personal injury law firm based in Vancouver, BC, dedicated to helping accident victims secure maximum compensation for their injuries. With a proven track record of success and a compassionate approach, their team of skilled lawyers offers personalized guidance through ICBC claims, slip and fall accidents, medical malpractice, and much more. They prioritize their clients’ needs, ensuring legal burdens are minimized while focusing on recovery and a brighter future. Contact Warnett Hallen LLP for a free consultation to explore your legal options today.
Tagline: Our Vancouver Personal Injury Lawyers Stand Ready to Fight for You
Pitch on the Website
- Proven track record of success in personal injury claims
- Free, no-obligation initial consultation
- Compassionate and dedicated legal team
- Decades of combined litigation experience
- Focused on maximizing compensation for clients
Ranking on Google
- #9 Car Accident Lawyer
- #61 Personal Injury Lawyer
- #80 Injury Lawyer
- #83 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 60%
-
Direct 34%
-
Others 6%
Channel distribution
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