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Top Personal Injury Law Firms in Newfoundland and Labrador - October 2025
The personal injury legal market in Newfoundland and Labrador shows a highly localized competitive landscape as of October 2024. O'Dea Earle Injury Lawyers dominates with the #1 ranking for "Injury Lawyer" and relies heavily on direct traffic (49%), suggesting strong brand recognition and client referrals within the province. MacGillivray Injury and Insurance Law, an Atlantic Canada-wide firm with 109 staff, captures both #1 rankings for "Accident Lawyer" and "Car Accident Lawyer" while maintaining a more balanced traffic mix including 30% paid search—indicating aggressive growth strategies across the region.
Local St. John's firms like Rogers Rogers Moyse (11 staff, 30+ years experience) and Roebothan McKay Marshall (35 staff, $500M+ recovered) compete effectively despite minimal web traffic, suggesting these established practices rely on traditional referral networks rather than digital channels. Notably, Roebothan McKay Marshall stands out with 42% paid search traffic—the highest in the dataset—signaling a major digital advertising investment. The market shows zero paid search spend from most competitors, creating opportunities for firms willing to invest in online visibility while organic search remains the dominant acquisition channel at 40-60% across most practices.
Ranking Methodology: We rank 13 personal injury law firms in Newfoundland and Labrador using Google search positions for key injury lawyer terms (80% weight) and SimilarWeb traffic data (20% weight), with top 10 rankings receiving exponentially higher scores. The data was last updated on October 24, 2025.
Roebothan McKay Marshall
Under 1K monthly visits
About
Roebothan McKay Marshall is Newfoundland & Labrador’s largest and most experienced personal-injury law firm, serving clients for over 40 years. The contingency-based team has recovered more than half a billion dollars in settlements, guiding accident victims through every step of their claims at no upfront cost. From car, motorcycle and ATV crashes to slip-and-fall and long-term disability cases, the firm protects clients’ rights while they focus on recovery.
Tagline: NL's Top Personal Injury Lawyers – It Costs Nothing to Talk
Pitch on the Website
- Newfoundland & Labrador’s largest personal-injury firm with 350+ years of combined lawyer experience
- No fee unless money is recovered—free consultations anytime, anywhere
- More than $500 million won in settlements for injured clients
- Dedicated solely to personal-injury law: car, motorcycle, slip-and-fall, pedestrian, boating, ATV, snowmobile and disability claims
- 40-year track record of local advocacy—trusted by generations of Newfoundland & Labrador families
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Accident Lawyer
- #1 Injury Lawyer
- #2 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 28%
-
Paid Search 42%
-
Others 14%
MacGillivray Law
10K-25K monthly visits
About
MacGillivray Law is Atlantic Canada’s leading personal-injury boutique, exclusively representing people injured in accidents or denied disability benefits across Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. With a 115-plus-member team and 30-plus years of focused experience, the firm advances claims quickly, covers all upfront costs, and only collects when clients win. Peer-voted among Canada’s Best Law Firms and Canadian Lawyer’s Top 5 Personal Injury Boutiques, they have recovered multi-million-dollar settlements and provide free consultations in person, virtually or at clients’ homes.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- Award-winning boutique—Best Law Firms & Top 5 Personal Injury Boutique (Canadian Lawyer peer votes)
- Over 30 years of 100% personal-injury focus across Atlantic Canada
- 115+ lawyers & legal professionals collaborating on every file
- No fees until settlement; firm fronts all medical, engineering & expert costs
- Record results: $3.65 M, $1.8 M, $1.5 M+ settlements and 4.9/5 client rating
Ranking on Google
- #1 Car Accident Lawyer
- #2 Personal Injury Lawyer
- #2 Accident Lawyer
- #2 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 28%
-
Paid Search 30%
-
Others 9%
Rogers Rogers Moyse Lawyers
Under 1K monthly visits
About
Rogers Rogers Moyse is a full-service Newfoundland law firm that has fought for injured and accused clients for more than 30 years. The team of experienced litigators handles motor-vehicle, slip-and-fall and medical-negligence injuries, long-term-denied disability claims, criminal defence, real-estate closings, family disputes, wills & estates, civil litigation and wrongful dismissals. Operating on a 25 % contingency fee for injury matters and offering flexible payment structures elsewhere, the firm prides itself on clear communication, prompt action and results that allow people to rebuild their lives.
Tagline: We Stand for You
Pitch on the Website
- 30+ years’ precedent-setting personal-injury success across Newfoundland and Labrador
- Contingency-fee injury representation—clients pay no legal fees unless money is recovered
- Multi-discipline team means one trusted firm for injury, criminal, real-estate, family and estate matters
- Direct partner involvement from day one; calls and e-mails returned within one business day
- Free, no-obligation consultations and evening or weekend appointments when injuries make travel difficult
Ranking on Google
- #3 Personal Injury Lawyer
- #3 Car Accident Lawyer
- #3 Accident Lawyer
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 35%
-
Paid Search 0%
-
Others 19%
NOVA Injury Law
1K-5K monthly visits
About
NOVA Injury Law is a doctor-lawyer personal injury and long-term disability firm serving Atlantic Canada. Since 2016 the team has secured millions in settlements, earned 850+ five-star reviews, and offers free case evaluations with replies within minutes.
Tagline: Injury & Long Term Disability Lawyers Across Atlantic Canada
Pitch on the Website
- In-house doctor on staff for medically-informed claims
- Free case evaluation with no legal fees until settlement
- 850+ five-star client reviews and proven track record
- Minutes-fast response time from dedicated team
- Full-service personal injury & LTD coverage across Atlantic Canada
Ranking on Google
- #4 Personal Injury Lawyer
- #4 Injury Lawyer
- #5 Accident Lawyer
- #8 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 23%
-
Paid Search 8%
-
Others 13%
Wagners Personal Injury Lawyers
5K-10K monthly visits
About
Wagners is a Halifax-based, award-winning personal injury firm with nearly 80 years of combined trial experience. The multilingual team represents Atlantic Canadians—and clients nationwide—in catastrophic motor-vehicle, medical-malpractice, sexual-assault, long-term-disability and class-action claims, charging no fees unless compensation is recovered.
Tagline: Experience. Resolve. Results.
Pitch on the Website
- No fees unless we win; free initial consultation and travel to clients across Atlantic Canada
- Six lawyers ranked in Best Lawyers®; nearly 80 years of combined complex-trial and class-action experience
- In-house fluency in French & Spanish; responsive, compassionate, client-first service from first call to final cheque
- Proven courtroom strength—willing to go to trial yet skilled at maximizing pre-trial settlements
- Full-service representation: car, motorcycle & bicycle crashes, slips/falls, medical error, LTD denials, assaults, fatalities and national class actions
Ranking on Google
- #6 Injury Lawyer
- #7 Car Accident Lawyer
- #8 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 34%
-
Paid Search 0%
-
Others 13%
Lerners LLP Personal Injury Lawyers
5K-10K monthly visits
About
Since 1929, Lerners LLP has stood by the belief that everyone deserves the best representation possible. With offices in London, Toronto and Waterloo Region, Lerners is one of Ontario’s largest law firms, offering compassionate guidance matched with proven advocacy to help clients navigate the stress, uncertainty and legal challenges of personal injury claims.
Tagline: Your Injury. Our Fight.
Pitch on the Website
- 90+ years of trusted Ontario advocacy
- Top-10 ranking in Canadian Lawyer Magazine
- Contingency-fee representation—no win, no fee
- Multidisciplinary teams for brain injuries, disability & wrongful death
- 24/7 crisis response & rehabilitation coordination
Ranking on Google
- #7 Personal Injury Lawyer
- #7 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 30%
-
Paid Search 0%
-
Others 14%
Morrow Morrow & Crosbie
Under 1K monthly visits
About
Morrow Morrow & Crosbie has been serving Newfoundland and Labrador since 1989, providing trusted legal counsel across accident & injury claims, real estate, wills & estates, family matters, corporate & commercial, and fishing enterprise transactions. The firm’s seasoned lawyers combine decades of litigation and transaction experience to deliver practical, client-focused solutions. Located close to commercial fishing hubs, they possess specialized insight into maritime industry issues while remaining equally adept at protecting families, businesses and property owners throughout the province.
Tagline: Experience Does Matter
Pitch on the Website
- Over 30 years of proven results in personal injury and real estate law
- Free initial in-person or virtual consultations for every client
- Deep local knowledge of Newfoundland & Labrador's unique fishing enterprise regulations
- Diverse, multi-generational legal team covering all major practice areas
- Dependable, courteous service with countless five-star client testimonials
Ranking on Google
- #6 Car Accident Lawyer
- #7 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 45%
-
Direct 36%
-
Paid Search 0%
-
Others 19%
Samfiru Tumarkin LLP
100K+ monthly visits
About
Samfiru Tumarkin LLP specializes in employment law, disability law, and personal injury law for individuals across Canada. They help both employees and insurance claimants who face legal challenges in their lives. As one of Canada's most experienced and trusted law firms, they have assisted over 50,000 clients in achieving successful results while advocating for their rights and securing the compensation they deserve.
Tagline: Legal Help for Employees and Disability Claimants
Pitch on the Website
- Recognized by the Globe and Mail as one of Canada's Best Law Firms.
- No fees unless they win on contingency for employment and disability matters.
- Over 50,000 clients helped across all regions of Canada.
- Highly experienced team with expertise in legal representation for employment, disability, and personal injury matters.
- Trusted legal voices featured on CTV, Global News, and CBC.
Ranking on Google
- #8 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 68%
-
Direct 23%
-
Paid Search 4%
-
Others 5%
Jensen Shawa Solomon Duguid Hawkes LLP
50K-100K monthly visits
About
Jensen Shawa Solomon Duguid Hawkes LLP is a prominent Canadian law firm recognized for its expertise in insolvency and restructuring matters. The firm provides strategic legal counsel to stakeholders navigating complex financial restructurings, receiverships, and bankruptcies. Its seasoned team combines deep technical knowledge with practical, results-driven advice to protect client interests across industries. Committed to innovative solutions and exceptional service, the firm consistently earns accolades in Lexpert rankings and is trusted by lenders, insolvency professionals, and corporate debtors alike for high-stakes engagements throughout Canada.
Tagline: null
Pitch on the Website
- Tier-1 Lexpert-ranked Insolvency & Restructuring practice
- Multidisciplinary team with cross-border capabilities
- Proven track-record in complex CCAA and BIA proceedings
- Trusted by major financial institutions, receivers and debtors
- Innovative, cost-effective restructuring strategies
Ranking on Google
- #5 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 67%
-
Direct 26%
-
Paid Search 0%
-
Others 7%
O'Dea Earle Injury Lawyers
10K-25K monthly visits
About
O'Dea Earle Injury Lawyers is a St. John’s-based personal injury law firm with deep roots across Newfoundland and Labrador. Their experienced team focuses on accident and injury law, delivering determined advocacy rooted in local knowledge. They handle everything from motor-vehicle claims to complex litigation, always prioritizing clear communication, compassionate service and results that restore clients’ lives. Consultations are free and clients pay no legal fees until a settlement is secured.
Tagline: Determined Representation with a Local Approach
Pitch on the Website
- No legal fees until money is collected on injury files
- Free, confidential consultations within 24 hours
- Decades of focused accident & injury litigation experience
- Local Newfoundlanders who understand provincial courts and insurers
- Aggressive negotiation and trial-ready approach to maximize settlements
Ranking on Google
- #5 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 38%
-
Direct 49%
-
Paid Search 0%
-
Others 13%
AylwardLaw
1K-5K monthly visits
About
AylwardLaw, led by Geoff Aylward, is a St. John’s-based litigation firm that secures full compensation for clients across Newfoundland and Labrador. The firm focuses on personal-injury, medical-malpractice and denied-insurance claims, consistently winning difficult, high-value cases—including the second-highest birth-injury settlement in Atlantic Canada—without charging fees until money is recovered. AylwardLaw’s trial-ready approach convinces insurers to pay fair value, and it partners with Ontario counsel when needed at no extra cost to clients.
Tagline: Committed To Your Claim
Pitch on the Website
- No fees until you collect on injury and most other claims
- Track record of the region’s largest settlements, including record cerebral-palsy birth injury award
- Trial-ready reputation forces insurers to pay full value without prolonged litigation
- Access to top Ontario counsel for complex matters—no additional legal fees to client
- Free consultations evenings, weekends, hospital or home visits across Newfoundland & Labrador
Ranking on Google
- #4 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 44%
-
Direct 35%
-
Paid Search 0%
-
Others 21%
Diamond and Diamond Lawyers
25K-50K monthly visits
About
Diamond & Diamond is one of Canada’s largest personal-injury law firms, with 50+ lawyers across Ontario, Alberta and BC. For 40 years the firm has helped thousands of clients recover over $150 million in 2024 alone, handling car accidents, slip-and-fall, LTD, brain and birth injuries on a no-win/no-fee basis.
Tagline: We’ve Got You Covered.
Pitch on the Website
- Canada’s largest injury firm by head-count
- $150 M+ recovered for clients in 2024
- 50+ lawyers across ON, AB & BC
- Free consultations & no fees until you win
- In-home / hospital visits anywhere
Ranking on Google
- #8 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 48%
-
Direct 25%
-
Paid Search 20%
-
Others 7%
Davidson Cahill Morrison LLP
1K-5K monthly visits
About
Davidson Cahill Morrison LLP is a recognized litigation boutique with offices in Toronto, Huntsville and Bowmanville. The firm is renowned for its courtroom advocacy across insurance law, medical malpractice, appeals, personal injury and municipal litigation. Several lawyers are Certified Specialists in civil litigation and have been listed in Best Lawyers in Canada since 2018.
Tagline: Best Rated Personal Injury and Insurance Lawyers You Can Trust
Pitch on the Website
- Certified Specialists in civil litigation by the Law Society of Ontario
- Best Lawyers in Canada rankings every year since 2018
- Decades of high-stakes trial and appellate experience
- Full-service offices in Toronto, Huntsville and Bowmanville serving all of Ontario
- Track record of success in complex insurance and medical negligence files
Ranking on Google
- #5 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 30%
-
Paid Search 28%
-
Others 26%
Channel distribution
Law Firm
Rank in Provinces
Roebothan McKay Marshall
MacGillivray Law
Rogers Rogers Moyse Lawyers
NOVA Injury Law
Wagners Personal Injury Lawyers
Lerners LLP Personal Injury Lawyers
Morrow Morrow & Crosbie
Samfiru Tumarkin LLP
Jensen Shawa Solomon Duguid Hawkes LLP
O'Dea Earle Injury Lawyers
AylwardLaw
Diamond and Diamond Lawyers
Davidson Cahill Morrison LLP
Frequently Asked Questions
How are these personal injury law firms ranked?
Our rankings use a data-driven approach combining Google search visibility (80% weight) for key personal injury terms and normalized website traffic metrics (20% weight). Rankings are updated daily using automated tracking systems.
How much do personal injury lawyers charge in Newfoundland and Labrador?
Most personal injury lawyers work on a contingency fee basis - you don't pay unless they win. Fees typically range from 20-40% of your settlement, depending on case complexity. All fee arrangements must be in writing. Many firms offer free initial consultations.
Should I choose a law firm based solely on these rankings?
No. While our rankings reflect online visibility and traffic, choosing a lawyer requires considering multiple factors: experience with your injury type, communication style, location convenience, language capabilities, and comfort level. Use these rankings as one tool in your research.
What types of cases do personal injury lawyers handle?
Personal injury lawyers in Newfoundland and Labrador typically handle: car accidents, slip and falls, medical malpractice, product liability, workplace injuries, pedestrian/cycling accidents, catastrophic injuries, and wrongful death claims.