Top Personal Injury Law Firms in Newfoundland and Labrador - April 2025
According to April 2025 data for the Newfoundland and Labrador legal market, Rogers Rogers Moyse dominates the personal injury sector, ranking #1 for both "Personal Injury Lawyer" and "Injury Lawyer" search terms. Russell Accident Law holds strong positions at #2 for "Accident Lawyer" and #4 for "Car Accident Lawyer," while focusing primarily on motor vehicle and pedestrian accidents with a 30-person team. The market shows significant reliance on direct traffic, with Russell Accident Law receiving 70% of visitors directly, indicating strong brand recognition among local clients.
The competitive landscape features several established firms with diverse traffic acquisition strategies. Roebothan McKay Marshall, Newfoundland's "largest and most experienced" personal injury firm with over 40 years in business, invests heavily in paid search (40% of traffic), while MacGillivray Law maintains a balanced approach with 50% organic traffic. O'Dea Earle Injury Lawyers has established a solid organic presence (56% of traffic) despite being smaller. Most firms operate on contingency fee models and emphasize their local expertise and understanding of Newfoundland's unique legal environment as key differentiators in this specialized market.
russellaccidentlaw.com • Under 1K monthly visits
About
Russell Accident Law is a trusted personal injury law firm serving Newfoundland and Labrador. With over 30 years of experience, their dedicated team specializes in motor vehicle, motorcycle, and pedestrian accidents. They strive to provide clients with the compensation they deserve while handling the complexities of insurance claims. Known for their personalized service and negotiation expertise, Russell Accident Law supports clients through every step of the process, ensuring that they focus on recovery while the firm takes care of their case.
Tagline: Injured? Get the compensation you deserve
Pitch on the Website
- 30+ years of personal injury law experience
- Experts in motor vehicle, motorcycle, and pedestrian accidents
- Contingency fee basis - only pay if you win
- Free initial consultation available
- Offices in St. John’s, Bay Roberts, and the convenience of online meetings
Ranking on Google
- #2 Accident Lawyer
- #4 Car Accident Lawyer
- #49 Personal Injury Lawyer
- #49 Injury Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 22%
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Direct 70%
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Others 8%
gluckstein.com • 10K-25K monthly visits
About
Gluckstein Personal Injury Lawyers has been a trusted name in advocating for accident and injury victims across Ontario and Canada for over six decades. Known for its exceptional client care and a team of highly respected litigators, the firm offers full-circle legal and emotional support. With a proven track record, including recognition as a Canadian Lawyer Top 10 Personal Injury Law Firm, they specialize in helping individuals recover from physical, emotional, and mental trauma, ensuring proper compensation and long-lasting relationships beyond case resolution.
Tagline: Trusted expertise in personal injury law since 1962.
Pitch on the Website
- Award-winning personal injury law firm with over six decades of experience.
- A dedicated team offering full-circle care to clients.
- Specialized expertise in personal injury claims across diverse practice areas.
- Recognized among Canada's Top 10 Personal Injury Law Firms.
- Compassionate and high-quality client advocacy for catastrophic injuries.
Ranking on Google
- #4 Injury Lawyer
- #6 Personal Injury Lawyer
- #10 Car Accident Lawyer
- #14 Accident Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 63%
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Direct 29%
-
Others 8%
rogersrogersmoyse.com • 1K-5K monthly visits
About
Rogers Rogers Moyse is a premier law firm dedicated to helping clients across Newfoundland and Labrador with personal injury cases, long-term disability disputes, criminal defense, and more. With over 30 years of experience, they bring unmatched expertise and commitment to advocating for their clients. Their focus is on providing professional guidance and achieving favorable outcomes, allowing clients to focus on their well-being while skilled lawyers handle legal complexities.
Tagline: Committed to Serving You with Integrity and Dedication
Pitch on the Website
- Over 30 years of expertise in legal services
- Comprehensive services for personal injury and long-term disability cases
- Client-focused approach with dedication and integrity
- Contingency fee structure for personal injury cases
- Strong track record of achieving maximum compensation
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 35%
-
Others 19%
macgillivraylaw.com • 10K-25K monthly visits
About
MacGillivray Law is a personal injury and insurance law firm that has been serving clients for over 30 years across Atlantic Canada. With a team of over 115 dedicated injury lawyers and legal professionals, they specialize in helping individuals who have suffered injuries in accidents or have been denied disability insurance benefits. Their expertise in personal injury law allows them to navigate complex legal processes efficiently, covering expenses upfront and offering a no-fees policy until a favorable settlement is reached.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- Awarded Canadian Lawyer Magazine's Top 5 Personal Injury Boutique in Atlantic Canada.
- Over 30 years of experience in personal injury and insurance law.
- Team of 115+ injury lawyers and legal professionals.
- No fees until a favorable settlement is reached.
- Free consultations, with in-person or virtual options.
Ranking on Google
- #4 Personal Injury Lawyer
- #8 Car Accident Lawyer
- #13 Accident Lawyer
- #54 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 50%
-
Direct 28%
-
Paid Search 14%
-
Others 8%
mcleishorlando.com • 10K-25K monthly visits
About
McLeish Orlando LLP is a leading personal injury law firm known for representing individuals with serious injuries and their loved ones. Since its inception in 1999, the firm has specialized in handling complex injury cases, dedicating its resources to achieving life-changing results for its clients. With a skilled team of personal injury lawyers, accident benefits specialists, and tort clerks, McLeish Orlando ensures that clients receive the compensation they deserve while focusing on their recovery. The firm’s peer-reviewed credentials and notable track record are a testament to its unwavering commitment to excellence in advocacy.
Tagline: Advocating for compensation and care to secure your future.
Pitch on the Website
- Specialized in serious injury cases for over 20 years.
- Notable track record of multimillion-dollar settlements.
- Comprehensive support, from legal guidance to maximizing compensation.
- Free initial consultations and no upfront fees until case success.
- Team of highly experienced personal injury lawyers and staff.
Ranking on Google
- #6 Injury Lawyer
- #7 Personal Injury Lawyer
- #21 Car Accident Lawyer
- #76 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 47%
-
Direct 35%
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Paid Search 7%
-
Others 10%
makethecall.ca • Under 1K monthly visits
About
Roebothan McKay Marshall is Newfoundland & Labrador’s most experienced Personal Injury Law firm. For over 40 years, the firm has been helping individuals navigate legal challenges following accidents. From understanding your situation to obtaining compensation, the firm is renowned for its expertise. Specializing in personal injury and other areas, the team prides itself on clear communication, reliable support, and securing justice for their clients.
Tagline: Trust Newfoundland and Labrador's Largest and Most Experienced Personal Injury Law Firm
Pitch on the Website
- 40+ years of experience in personal injury law
- No upfront costs or fees unless your case is settled
- Largest and most experienced personal injury firm in NL
- Proven record of successful settlements and advocacy
- Free consultations with accessible, compassionate lawyers
Ranking on Google
- #8 Accident Lawyer
- #9 Car Accident Lawyer
- #25 Personal Injury Lawyer
- #38 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 29%
-
Paid Search 40%
-
Others 15%
odeaearle.ca • 1K-5K monthly visits
About
O'Dea Earle Injury Lawyers is a leading legal firm based in St. John’s, Newfoundland and Labrador. They specialize in Accident and Personal Injury cases, offering expert advice with decades of experience. Dedicated to serving their community, they provide personalized representation, ensuring fair settlements for their clients. With a no-fee policy until a settlement is reached and free consultations, O'Dea Earle Lawyers prioritize accessibility and client confidence. Their team understands the local legal environment and insurance industry, offering compassionate and aggressive representation to protect clients’ rights and secure their futures.
Tagline: Your Local Accident Injury Lawyers
Pitch on the Website
- Decades of legal expertise in Accident and Personal Injury.
- No-fee policy – clients pay only after settlement.
- Free consultations to assess cases at no cost.
- Dedicated, local representation tailored to Newfoundland’s legal system.
- Strong focus on aggressive representation against insurance companies.
Ranking on Google
- #3 Injury Lawyer
- #23 Personal Injury Lawyer
- #23 Accident Lawyer
- #40 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
diamondlaw.ca • 25K-50K monthly visits
About
Diamond and Diamond Lawyers provides exceptional personal injury legal services in Ontario, Alberta, and British Columbia. With over 40 years of experience, they specialize in cases involving car accidents, slip and fall injuries, dog bites, brain injuries, wrongful deaths, and long-term disabilities. Known for their dedication to clients, they ensure individualized attention and help victims secure deserved compensation with a proven track record of millions in settlements.
Tagline: We Get Results
Pitch on the Website
- Over 40 years of personal injury legal expertise.
- Offices in Ontario, Alberta, and British Columbia.
- Work on contingency - no fees unless clients win.
- Proven success with millions in settlements.
- Highly accessible and client-focused service.
Ranking on Google
- #7 Accident Lawyer
- #15 Car Accident Lawyer
- #22 Personal Injury Lawyer
- #28 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 22%
-
Paid Search 27%
-
Others 5%
gittenslaw.com • 1K-5K monthly visits
About
Gittens, de Beer & Associates is a full-service law firm based in St. John’s, Newfoundland. Their experienced lawyers cover a wide range of legal areas, including family law, personal injury, employment & labour, real estate, and more. From the initial consultation through to resolution, clients are treated with professionalism, respect, and care. With free consultation calls and a cost-effective fee structure, the firm ensures legal services are accessible to all. Their compassionate and knowledgeable team is committed to defending their clients’ rights and interests while guiding them through complex legal processes.
Tagline: Experienced Lawyers in St. John’s, Newfoundland
Pitch on the Website
- Full-service law firm covering diverse legal needs.
- Free initial telephone consultations for accessibility.
- Experienced lawyers providing compassionate and respectful representation.
- Cost-effective fee structures minimizing client costs.
- Committed to fiercely advocating for clients' legal interests.
Ranking on Google
- #8 Personal Injury Lawyer
- #13 Injury Lawyer
- #32 Accident Lawyer
- #63 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 14%
-
Direct 21%
-
Paid Search 52%
-
Others 13%
affinitylawyers.ca • 1K-5K monthly visits
About
Affinity Law Professional Corporation is a premier full-service law firm dedicated to serving clients across Ontario, specializing in personal injury law and insurance litigation. With a combined experience of over 100 years, its team of skilled lawyers offers expert legal advice, focusing on achieving justice for clients. Based in Canada with offices in Ontario and Alberta, Affinity Law provides comprehensive legal services in personal injury, real estate, business law, civil litigation, and more.
Tagline: Legal Services in Toronto & GTA
Pitch on the Website
- Over 100 years of combined legal experience.
- Specialized expertise in personal injury law and insurance litigation.
- No win, no fee basis for personal injury claims.
- Dedicated team navigating the intricacies of complex legal issues.
- Strong presence in Ontario and Alberta with exceptional client-oriented service.
Ranking on Google
- #5 Car Accident Lawyer
- #51 Personal Injury Lawyer
- #60 Accident Lawyer
- #91 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 26%
-
Direct 31%
-
Paid Search 30%
-
Others 13%
neinstein.com • 5K-10K monthly visits
About
Neinstein LLP is a Toronto-based personal injury law firm with more than 50 years of experience. The firm is dedicated to helping accident victims secure financial compensation and care. Their services include representing clients in car accidents, medical malpractice, psychological injuries, and catastrophic injury claims. Neinstein works tirelessly for their clients to recover compensation and ensure access to rehabilitation and long-term support. They pride themselves on compassionate legal service while being aggressive advocates in negotiations and courtrooms.
Tagline: Transforming the lives of catastrophically injured people
Pitch on the Website
- More than 50 years of personal injury experience
- Compassionate and dedicated legal representation
- Hundreds of millions of dollars in successful settlements
- No upfront fees (contingency fee basis—no win, no fee)
- Access to top medical professionals and rehabilitation support
Ranking on Google
- #6 Car Accident Lawyer
- #10 Accident Lawyer
- #84 Injury Lawyer
- #89 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 29%
-
Direct 30%
-
Paid Search 32%
-
Others 9%
stlawyers.ca • 100K+ monthly visits
About
Samfiru Tumarkin LLP is a leading Canadian law firm specializing in employment, labour, disability, and personal injury law. They focus on defending the rights of employees, employers, and individuals facing disability and injury claims. Operating in Ontario, Alberta, and British Columbia, their experts provide sound advice, representation, and free consultation services to ensure clients receive the compensation and justice they deserve.
Tagline: One of Canada's most experienced and trusted employment, labour, and disability law firms.
Pitch on the Website
- Specializes in employment, disability, and personal injury law.
- Trusted by over 30,000 clients across Ontario, Alberta, and B.C.
- Provides free and accessible consultation services.
- Severance pay and disability claim tools available online.
- Experts frequently featured in national media outlets.
Ranking on Google
- #5 Personal Injury Lawyer
- #64 Injury Lawyer
- #70 Car Accident Lawyer
- #79 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 74%
-
Direct 19%
-
Paid Search 3%
-
Others 4%
jdlawyers.ca • Under 1K monthly visits
About
Jasmine Daya & Co. is a Toronto-based civil litigation firm specializing in personal injury law, including car accidents, slip and falls, and disability claims. They also provide unique services such as legal assistance to minors dealing with school bullying and vaccine injury program appeals. Clients benefit from the firm's dedication to fighting for justice and compensations on a contingency fee basis.
Tagline: Respected Toronto Personal Injury Lawyers
Pitch on the Website
- Specialized in personal injury law and civil litigation.
- Offers unique services like school bullying cases and vaccine injury appeals.
- Experienced lawyers with years of handling accident and injury claims.
- Free consultation with an honest case assessment.
- Contingency fee basis - no payment until case resolution.
Ranking on Google
- #5 Accident Lawyer
- #53 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
crashlawyers.ca • 1K-5K monthly visits
About
Crash Lawyers is a personal injury law firm located at the edge of downtown Calgary. Over the years, they have collectively recovered millions for their clients. The firm specializes in helping clients recover damages from accidents while ensuring they receive the best medical care and support. With a no-fee-unless-you-win guarantee and personalized services, the team strives to make the legal process simple and stress-free for accident victims.
Tagline: Exclusive Practice in Car Accident Law
Pitch on the Website
- No fees unless they win the case
- Free phone consultations
- Expertise in car accident law and personal injury
- Help navigating the legal system
- Connections with top medical providers in Alberta
Ranking on Google
- #7 Car Accident Lawyer
- #16 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 38%
-
Direct 38%
-
Others 24%
rbhf.ca • 10K-25K monthly visits
About
RBHF Professional Corporation has been a trusted provider of comprehensive legal services since 1988. Based in Kingston and serving Eastern Ontario, RBHF works closely with individuals, families, and businesses to deliver tailored legal solutions. This full-service law firm offers expertise in areas ranging from estate planning and litigation to real estate, corporate law, and personal injury cases. RBHF aims to simplify complex legal matters, ensuring client-focused solutions and guidance at every step.
Tagline: Customized Legal Service Across A Full Range Of Practice Areas
Pitch on the Website
- Over 30 years of experience serving Kingston and Eastern Ontario.
- Comprehensive legal services across a wide range of practice areas.
- Client-first approach with tailored solutions for individuals, families, and businesses.
- Expertise in simplifying complex legal matters with integrated strategies.
- Welcoming and approachable atmosphere breaking traditional law firm stereotypes.
Ranking on Google
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 69%
-
Direct 25%
-
Others 6%
Channel distribution
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