Top Personal Injury Law Firms in Newfoundland and Labrador - April 2025
Based on the data for April 2025, Newfoundland and Labrador's personal injury law landscape shows several established firms competing for visibility. Rogers Rogers Moyse leads in search rankings for "Personal Injury Lawyer" and "Injury Lawyer," while Russell Accident Law performs strongly for "Accident Lawyer" (#2) and "Car Accident Lawyer" (#4). O'Dea Earle Injury Lawyers maintains a solid third position for "Injury Lawyer" searches, with Roebothan McKay Marshall—claiming to be NL's largest personal injury firm with 40+ years of experience—securing top 10 positions for accident-related searches but ranking lower for general injury terms.
Traffic patterns reveal interesting insights about client acquisition strategies. Russell Accident Law receives 70% of traffic directly, suggesting strong brand recognition despite lower overall visit numbers. MacGillivray Law and O'Dea Earle rely heavily on organic search (50% and 56% respectively), while Roebothan McKay Marshall invests significantly in paid search (40% of traffic). Most firms emphasize contingency fee structures and free consultations, with experience claims ranging from 30-40+ years and geographical coverage centered in St. John's with some firms extending services throughout Atlantic Canada.
macgillivraylaw.com • 10K-25K monthly visits
About
MacGillivray Law is an Atlantic Canada-based personal injury law firm with over 30 years of experience. Their team of more than 115 legal professionals specializes in personal injury, disability, and insurance law, serving clients in Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. The firm is dedicated to obtaining fair compensation for those injured in accidents or denied disability insurance benefits, covering all upfront costs until a favorable outcome is achieved.
Tagline: Lawyers for Personal Injury, Insurance & Disability
Pitch on the Website
- Over 30 years of experience in injury law.
- Team of over 115 legal professionals.
- Free consultations with no fees until settlement.
- Awarded Canadian Lawyer Magazine’s Top 5 Personal Injury Boutique in Atlantic Canada.
- Accommodates clients' travel or virtual consultation needs.
Ranking on Google
- #5 Personal Injury Lawyer
- #5 Injury Lawyer
- #9 Accident Lawyer
- #11 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 50%
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Direct 28%
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Paid Search 14%
-
Others 8%
russellaccidentlaw.com • Under 1K monthly visits
About
Russell Accident Law is a personal injury law firm serving Newfoundland and Labrador. With over 30 years of experience, their team specializes in motor vehicle accidents, helping clients receive fair compensation. They approach cases with negotiation and solid legal strategies, ensuring clients receive the justice they deserve. With offices in St. John’s, Bay Roberts, and online services, their compassionate team is committed to being there for clients every step of the way.
Tagline: When Accidents Happen, We Take Care of You
Pitch on the Website
- Over 30 years of experience in personal injury law.
- Specialized in motor vehicle accidents.
- Free initial consultation and contingency fee basis (only pay if you win).
- Accessible offices in St. John’s, Bay Roberts, and online services.
- Proven track record of securing fair compensation for clients.
Ranking on Google
- #4 Accident Lawyer
- #4 Car Accident Lawyer
- #36 Personal Injury Lawyer
- #37 Injury Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 22%
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Direct 70%
-
Others 8%
rogersrogersmoyse.com • 1K-5K monthly visits
About
Rogers Rogers Moyse is a distinguished legal firm based in St. John’s, Newfoundland and Labrador, specializing in personal injury cases and a wide array of other practice areas including real estate law, criminal defence, and family law. The firm emphasizes a client-first approach, offering skilled legal representation with over 30 years of experience in helping individuals and families achieve justice and fair settlements.
Tagline: Serving Newfoundland and Labrador with Integrity, Dedication, and Skill
Pitch on the Website
- Over 30 years of experience in personal injury and other legal services
- Client-first approach emphasizing integrity and dedication
- Contingency-fee basis for personal injury cases
- Specialists in diverse legal areas including family law, disability claims, and wrongful dismissals
- Serving Newfoundland and Labrador with expert legal advice and representation
Ranking on Google
- #1 Personal Injury Lawyer
- #1 Injury Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 46%
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Direct 35%
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Others 19%
diamondlaw.ca • 25K-50K monthly visits
About
Diamond and Diamond Lawyers is a leading personal injury law firm in Canada, dedicated to providing clients with exceptional legal support. For over 40 years, this team has assisted individuals across Ontario, British Columbia, and Alberta with cases involving car accidents, slip and fall injuries, brain injuries, and other personal injury matters. Their compassionate approach and expertise have made them trusted advocates, ensuring that clients receive the compensation they deserve.
Tagline: Canada's National Personal Injury Law Firm
Pitch on the Website
- 50+ lawyers across Canada
- Offices in Ontario, British Columbia, and Alberta
- Free initial consultation
- Contingency-based fees – pay only if you win
- Over 1,000 5-star reviews from satisfied clients
Ranking on Google
- #6 Accident Lawyer
- #9 Car Accident Lawyer
- #15 Personal Injury Lawyer
- #20 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 46%
-
Direct 22%
-
Paid Search 27%
-
Others 5%
mcleishorlando.com • 10K-25K monthly visits
About
Since 1999, McLeish Orlando LLP has been dedicated to providing excellent legal representation for victims of serious personal injuries and their families. Renowned for its expertise in complex and catastrophic injury cases, the firm’s team of personal injury lawyers, accident benefit specialists, and tort clerks work tirelessly to ensure clients secure the justice and compensation they deserve. By simplifying the legal process, the firm empowers clients to focus on recovery while it handles every aspect of litigation with unmatched dedication and professionalism.
Tagline: Advocating for compensation and care to secure your future.
Pitch on the Website
- Over 20 years of experience in serious personal injury cases.
- Dedicated exclusively to catastrophic and complex injury litigation.
- Proven track record with multi-million-dollar settlements.
- No upfront fees until the successful resolution of cases.
- Comprehensive support from consultation to case conclusion.
Ranking on Google
- #6 Personal Injury Lawyer
- #8 Injury Lawyer
- #42 Car Accident Lawyer
- #72 Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 47%
-
Direct 35%
-
Paid Search 7%
-
Others 10%
gittenslaw.com • 1K-5K monthly visits
About
Gittens, de Beer & Associates is a full-service law firm based in St. John’s, Newfoundland. The firm provides expert legal advice and representation across various practice areas, including family law, personal injury, real estate, and employment and labour issues. Known for their professionalism, compassion, and attention to detail, the team fiercely advocates for their clients' interests. Offering free initial phone consultations, Gittens, de Beer & Associates strives to make quality legal support accessible.
Tagline: Experienced Lawyers in St. John’s, Newfoundland
Pitch on the Website
- Full-service law firm with a wide range of practice areas.
- Experienced and compassionate legal representatives.
- Free initial phone consultations for accessible legal advice.
- Professional and empathetic approach tailored to clients' needs.
- Conveniently located in St. John's, Newfoundland, serving the surrounding areas.
Ranking on Google
- #7 Injury Lawyer
- #9 Personal Injury Lawyer
- #37 Accident Lawyer
- #72 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 14%
-
Direct 21%
-
Paid Search 52%
-
Others 13%
odeaearle.ca • 1K-5K monthly visits
About
O'Dea Earle Injury Lawyers is a St. John's-based law firm specializing in personal injury and accident law. With decades of experience and a dedicated local team, they ensure clients receive fair settlements while providing compassionate and professional representation. Their 'No Fee Policy' means clients only pay after a successful case resolution, ensuring accessibility and peace of mind.
Tagline: Your Local Accident Injury Lawyers
Pitch on the Website
- Decades of experience in personal injury and accident law.
- Dedicated, local representation by a trusted Newfoundland legal team.
- ‘No Fee Policy’ – no payment required until a fair settlement is secured.
- Free initial consultation with personalized case assessments.
- Aggressive approach to handling cases for the best outcomes.
Ranking on Google
- #3 Injury Lawyer
- #23 Personal Injury Lawyer
- #24 Accident Lawyer
- #40 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
makethecall.ca • Under 1K monthly visits
About
Roebothan McKay Marshall is Newfoundland & Labrador’s most experienced Personal Injury Law firm. For over 40 years, the firm has been helping individuals navigate life after an accident by providing legal representation, answering questions, and ensuring their clients receive the compensation they deserve. Whether it’s car accidents, slip and fall injuries, or long-term disability claims, the team at Roebothan McKay Marshall is committed to providing top legal services in the region.
Tagline: NL's Top Personal Injury Lawyers
Pitch on the Website
- 40+ years of experience in Personal Injury Law
- No legal fees unless your case is settled (contingency-based fee arrangement)
- Proven track record of securing fair settlements for clients
- Free consultation for assessing your case
- Comprehensive support, from legal guidance to medical cost coverage
Ranking on Google
- #5 Car Accident Lawyer
- #12 Accident Lawyer
- #19 Personal Injury Lawyer
- #35 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 16%
-
Direct 29%
-
Paid Search 40%
-
Others 15%
gluckstein.com • 10K-25K monthly visits
About
Gluckstein Lawyers has been a trusted name in personal injury law for over 60 years. Known for compassionate advocacy and stellar legal expertise, the firm tirelessly fights for those impacted by accidents, injuries, or negligence. Their award-winning team serves clients across Ontario and specializes in guiding individuals and families toward obtaining fair compensation for various types of personal injury, including catastrophic injuries, medical malpractice, and class actions. With a focus on delivering client-centered, full-circle care, Gluckstein Lawyers has established itself as one of Canada’s most preeminent personal injury law firms.
Tagline: Award-winning personal injury lawyers dedicated to full-circle client care.
Pitch on the Website
- Over 60 years of experience in personal injury law.
- Rated as a Top 10 Personal Injury Law Firm in Canada by Canadian Lawyer Magazine.
- Specializes in catastrophic injuries, medical malpractice, and class actions.
- Committed to full-circle client care and long-term recovery support.
- Seven litigators consistently recognized in 'Best Lawyers in Canada.'
Ranking on Google
- #7 Car Accident Lawyer
- #15 Accident Lawyer
- #32 Injury Lawyer
- #43 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 63%
-
Direct 29%
-
Others 8%
novainjurylaw.com • 5K-10K monthly visits
About
NOVA Injury Law is a team of seasoned personal injury and long-term disability lawyers committed to serving clients across Atlantic Canada. With an in-depth understanding of law and a medical perspective from in-house professionals, NOVA helps clients resolve claims effectively and efficiently while navigating the stress caused by injuries or loss. Their legal expertise ensures clients focus strictly on recovery, while their lawyers handle legal complexities.
Tagline: Injury & Long-Term Disability Lawyers
Pitch on the Website
- In-house doctor for medical-legal correlation
- Over 800+ 5-star reviews
- Free case evaluations
- Experienced in personal injury, disability, and medical malpractice
- Serving all of Atlantic Canada
Ranking on Google
- #9 Injury Lawyer
- #23 Accident Lawyer
- #31 Car Accident Lawyer
- #32 Personal Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 33%
-
Direct 33%
-
Paid Search 18%
-
Others 16%
warnetthallen.com • 5K-10K monthly visits
About
Warnett Hallen LLP is a trusted personal injury law firm based in Vancouver, BC, dedicated to helping accident victims secure maximum compensation for their injuries. With a proven track record of success and a compassionate approach, their team of skilled lawyers offers personalized guidance through ICBC claims, slip and fall accidents, medical malpractice, and much more. They prioritize their clients’ needs, ensuring legal burdens are minimized while focusing on recovery and a brighter future. Contact Warnett Hallen LLP for a free consultation to explore your legal options today.
Tagline: Our Vancouver Personal Injury Lawyers Stand Ready to Fight for You
Pitch on the Website
- Proven track record of success in personal injury claims
- Free, no-obligation initial consultation
- Compassionate and dedicated legal team
- Decades of combined litigation experience
- Focused on maximizing compensation for clients
Ranking on Google
- #7 Car Accident Lawyer
- #55 Personal Injury Lawyer
- #61 Accident Lawyer
- #73 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 60%
-
Direct 34%
-
Others 6%
jdlawyers.ca • Under 1K monthly visits
About
Jasmine Daya & Co. is a Toronto-based civil litigation firm specializing in personal injury law. The firm provides services for cases involving car accidents, child injuries, product liability, disability claims, and more. They also assist with landlord/tenant disputes, liquor license applications, and business licenses. Jasmine Daya & Co. represents clients in challenging legal matters with a commitment to achieving the best possible outcomes.
Tagline: Respected Toronto Personal Injury Lawyers
Pitch on the Website
- Specializes in personal injury law with a focus on cases like car accidents and child injuries.
- Offers services for unique claims, such as COVID-19 vaccine injury appeals and school bullying.
- Experienced legal team with years of litigation expertise.
- Free consultations with honest case assessments.
- Operates on a contingency fee basis—no fees unless they win.
Ranking on Google
- #5 Accident Lawyer
- #53 Car Accident Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 56%
-
Direct 31%
-
Others 13%
rbhf.ca • 10K-25K monthly visits
About
RBHF Professional Corporation has been providing legal services since 1988. Serving the Kingston and Eastern Ontario region, they cater to individuals, families, and businesses. RBHF's experienced lawyers offer tailored solutions in various practice areas, ensuring the best outcomes for everyday legal needs. Their commitment to excellence and client satisfaction sets them apart.
Tagline: Customized Legal Service Across A Full Range Of Practice Areas
Pitch on the Website
- Over 35 years of experience in the legal field.
- Comprehensive range of practice areas catering to diverse client needs.
- Personalized and approachable client services with a focus on comfort.
- Expertise in both simple and complex legal matters.
- Serving individuals, families, and businesses in Kingston and Eastern Ontario.
Ranking on Google
- #3 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 69%
-
Direct 25%
-
Others 6%
awaxmanlaw.ca • 10K-25K monthly visits
About
Aaron Waxman and Associates is a Toronto-based law firm specializing in disability, personal injury, and employment law. They provide clients across Ontario with compassionate and knowledgeable legal assistance, offering free initial consultations to guide individuals through insurance denials, personal injuries, wrongful dismissals, and other legal challenges. By prioritizing transparency and support, Aaron Waxman's legal team helps clients achieve the justice and compensation they deserve.
Tagline: No Upfront Legal Fees. No Bad Questions. Getting You the Results You Deserve.
Pitch on the Website
- Free initial consultations with no obligation.
- No upfront legal fees – only pay if you win.
- Wide range of expertise in disability, employment, and personal injury law.
- Experienced lawyers dedicated to client advocacy.
- Serving clients across all of Ontario.
Ranking on Google
- #9 Injury Lawyer
- #38 Car Accident Lawyer
- #58 Personal Injury Lawyer
- #84 Accident Lawyer
Practice Areas
Locations
Traffic Channels
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Organic Search 17%
-
Direct 31%
-
Paid Search 42%
-
Others 9%
ahinjurylaw.com • 1K-5K monthly visits
About
Auger Hollingsworth Personal Injury Lawyers is dedicated to helping individuals injured as a result of accidents, long-term disability denials, or wrongful death. With over two decades of experience, the firm represents injured individuals across Ontario and focuses on providing maximum compensation for clients in need. From car accidents to slip-and-fall incidents, their expert attorneys handle cases with care, compassion, and expertise, delivering trusted legal services.
Tagline: Personal Injury Lawyers in Ottawa
Pitch on the Website
- Free, no-commitment case assessment
- Experienced lawyers specializing in personal injury since 2004
- Track record of over 2000+ cases won and $170M+ recovered
- We come to you: consultations even for housebound or hospitalized clients
- No fees unless we win or secure a settlement (contingency fee policy)
Ranking on Google
- #8 Accident Lawyer
- #64 Car Accident Lawyer
- #65 Injury Lawyer
Practice Areas
Locations
Traffic Channels
-
Organic Search 53%
-
Direct 32%
-
Others 15%
Channel distribution
| Law Firm | Rank in Provinces |
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