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New Brunswick's personal injury legal market in October 2025 shows a competitive landscape dominated by regional Atlantic Canada firms and national players vying for search visibility. MacGillivray Injury and Insurance Law leads with 10K-25K monthly visits and strong Google rankings (#2 for car accident lawyer), leveraging a 30-year history, 109-person team, and balanced traffic mix (33% organic, 30% paid). However, smaller local firms like Melanson Law and Moss Hachey Law punch above their weight with #1 rankings for personal injury and accident lawyer terms despite minimal traffic, relying almost exclusively on organic search (94% and 37% respectively). NOVA Injury Law's physician-led model and 850+ five-star reviews demonstrate how specialization and social proof drive 1K-5K visits, while established boutiques like CLG Injury Law (founded 1987) and Fidelis Law Droit maintain solid mid-tier positions.
The data reveals two clear strategies: Atlantic-focused firms like MacGillivray and Preszler (Nova Scotia-based, #2 rankings) compete through regional scale and paid search investment, while New Brunswick natives win top organic positions through deep local SEO. Most firms operate on contingency-only models with free consultations, but differentiation comes from unique value propositions—NOVA's doctor-lawyer team, MacGillivray's 115-person collaborative model, and Fidelis's bilingual Moncton-Edmundston coverage. Traffic channels show organic search dominance (averaging 50-60%) except where paid campaigns supplement growth, suggesting content marketing and local citations remain the most cost-effective client acquisition channels for injury practices in this province.
Ranking Methodology: We rank 11 personal injury law firms in New Brunswick using Google search positions for key injury lawyer terms (80% weight) and SimilarWeb traffic data (20% weight), with top 10 rankings receiving exponentially higher scores. The data was last updated on October 19, 2025.
MacGillivray Law
MacGillivray Law is Atlantic Canada’s leading personal-injury boutique, exclusively representing people injured in accidents or denied disability benefits across Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. With a 115-plus-member team and 30-plus years of focused experience, the firm advances claims quickly, covers all upfront costs, and only collects when clients win. Peer-voted among Canada’s Best Law Firms and Canadian Lawyer’s Top 5 Personal Injury Boutiques, they have recovered multi-million-dollar settlements and provide free consultations in person, virtually or at clients’ homes.
Tagline: Lawyers for Personal Injury, Insurance & Disability
CLG Injury Law
CLG Injury Law has spent over 35 years helping injured clients across Atlantic Canada. The firm exclusively handles personal-injury matters, offering free, no-obligation consultations and only collecting fees when compensation is recovered. Its experienced team guides clients through every stage of the claims process, negotiating with insurers and, when necessary, litigating to secure maximum damages for physical, emotional, and financial losses.
Tagline: Top-Rated Personal Injury Lawyers in Atlantic Canada
Melanson Law
Melanson Law is a New Brunswick personal-injury firm with 30+ years of experience representing clients in car, truck, motorcycle, pedestrian and bicycle accidents, slip-and-fall incidents, medical-malpractice, wrongful death, disability denials, product liability, sexual assault and privacy-violation claims. The firm serves Fredericton, Moncton, Saint John and every corner of the province on a no-win, no-fee basis, offering free consultations and traveling to clients when needed. Its lawyers are relentless negotiators and seasoned trial advocates who have recovered tens of millions in compensation while providing clients compassionate, personalized attention every step of the way.
Tagline: We fight for the compensation our clients deserve. No fees unless and until you recover.
NOVA Injury Law
NOVA Injury Law is a doctor-lawyer personal injury and long-term disability firm serving Atlantic Canada. Since 2016 the team has secured millions in settlements, earned 850+ five-star reviews, and offers free case evaluations with replies within minutes.
Tagline: Injury & Long Term Disability Lawyers Across Atlantic Canada
Moss Hachey Law
Moss Hachey Law is a New Brunswick-based personal injury firm that fights for clients injured in accidents or denied insurance benefits. The team investigates claims, negotiates with insurers, and litigates to maximize compensation while guiding clients through every step of the legal process.
Tagline: New Brunswick Personal Injury Lawyers
Mike Murphy Law Group
Mike Murphy Law Group is a leading Atlantic Canadian personal-injury firm with offices in Moncton and Halifax. Its award-winning team of lawyers and paralegals has spent more than 30 years helping thousands of injured clients recover fair compensation after car, motorcycle, ATV, snowmobile, boat, pedestrian, bicycle and trip-and-fall accidents, as well as in sexual-abuse, dog-bite, fire-loss, long-term-disability and fatal-injury claims. Every case is taken on a no-win, no-fee basis and supported by cutting-edge technology that lets clients start claims in minutes from home or hospital.
Tagline: We Fight Near You
Preszler Injury Lawyers
Preszler Injury Lawyers has represented injured Nova Scotians and New Brunswickers since 1959, assembling a dedicated legal team for every client. The firm handles every aspect of insurance claims and litigation against at-fault parties, recovering over $1.3 billion for more than 20,000 Canadians across the country while operating on a no-win, no-fee basis.
Tagline: One Call That’s All™
Wagners Personal Injury Lawyers
Wagners is a Halifax-based, award-winning personal injury firm with nearly 80 years of combined trial experience. The multilingual team represents Atlantic Canadians—and clients nationwide—in catastrophic motor-vehicle, medical-malpractice, sexual-assault, long-term-disability and class-action claims, charging no fees unless compensation is recovered.
Tagline: Experience. Resolve. Results.
Lerners LLP Personal Injury Lawyers
Since 1929, Lerners LLP has stood by the belief that everyone deserves the best representation possible. With offices in London, Toronto and Waterloo Region, Lerners is one of Ontario’s largest law firms, offering compassionate guidance matched with proven advocacy to help clients navigate the stress, uncertainty and legal challenges of personal injury claims.
Tagline: Your Injury. Our Fight.
Fidelis Law Droit
Fidelis Injury and Disability Law stands up to insurance companies and secures the benefits, treatments, and full financial compensation clients deserve. Recognized as a Top Personal Injury Boutique by Canadian Lawyer, the firm advocates for individuals and families whose lives have been disrupted by accidents or disabilities.
Tagline: In Your Corner.
Haller Law
Haller Law is a boutique family-law firm founded and led by Jack Haller, a Moncton-based lawyer with 16-plus years of courtroom and negotiation experience. Fluent in English, French and Spanish, the team provides personalized guidance across divorce, custody, support, employment, civil litigation, personal-injury and breach-of-contract matters. Jack’s client-first approach, fixed-fee transparency and free 15-minute consultations help families navigate hard times with confidence and clarity.
Tagline: Committed to Helping Families
Our rankings use a data-driven approach combining Google search visibility (80% weight) for key personal injury terms and normalized website traffic metrics (20% weight). Rankings are updated daily using automated tracking systems.
Most personal injury lawyers work on a contingency fee basis - you don't pay unless they win. Fees typically range from 20-40% of your settlement, depending on case complexity. All fee arrangements must be in writing. Many firms offer free initial consultations.
No. While our rankings reflect online visibility and traffic, choosing a lawyer requires considering multiple factors: experience with your injury type, communication style, location convenience, language capabilities, and comfort level. Use these rankings as one tool in your research.
Personal injury lawyers in New Brunswick typically handle: car accidents, slip and falls, medical malpractice, product liability, workplace injuries, pedestrian/cycling accidents, catastrophic injuries, and wrongful death claims.